23 year-old singer-songwriting Yarden has revealed new visuals for ‘Time’ that captures the message and meaningful moment of the song. Directed by Lensgod, the video shows Yarden’s powerful meaning behind the song, with the burning 7ft clock and a dramatic sense of a partner discovering an affair.
Yarden said: “Time is a different kind of record than what I had released in the past and the same expression goes for this video. I had a great time doing something new and different for me. I hope it’s an experience for the fans and new audience can connect with. The video is out, watch out for the BTS.”
These new visuals follow from Yarden's debut project The One Who Descends which was released at the end of 2023. The project starts with viral track 'Wait' which earned a huge popularity on TikTok with 75K video creations using his sound and millions of views.
Yarden showed his ability and strength to create a meaningful feeling in his music with showing his homegrown talent. With only two features from friends Swayee and Morein and production from homegrown talent, there is a dedication to show that he wants this project to be with people who have been on his journey.
Watch the new music video here!
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