Fashion has changed almost beyond recognition in recent years, but how big a part has the internet played in these changes? By looking at a few examples, we can see how certain online activities have given us a fresh perspective on what we wear.
The Convenience of Playing at Home
In the past, bingo halls represented one of the social highlights of the week, as people dressed up to play this classic game. Like many forms of entertainment, it’s now gone online so that players can choose how they want to play, which includes the way they dress.
This look on the Paddy Power site reveals the list of Paddy's online bingo games, including 75 and 90-ball versions. Themed rooms like Age of the Gods, Cash Cubes, and Deal or No Deal provide different ways of playing and introduce the possibility of players dressing up in a way they feel fits the theme. Other themes are introduced by the Slingo games, which are a cross between bingo and slots, with settings like ancient Egypt and the Ince Trail in Peru.
Streaming TV Shows from Around the World
TV shows and movies have always influenced the way we dress. However, with the exception of some global hits, this was often restricted to a fairly local basis in the pre-streaming age. The recent boom in streaming platforms has given us all the chance to see shows from around the planet and pick up some fashion ideas too. We can now see what people are wearing in Paris, Seoul, London, and many other places.
This look at the subject on the N.Peal site covers series as diverse as Stranger Things, Bridgerton, and Tiger King. While these shows are all very different from one another, they each introduced the audience to a certain kind of fashion that many people were keen to emulate. The huge popularity of Korean dramas has helped to ensure that the unique Korean fashion styles are now well-known on a global basis.
Interacting with Brands
The idea of personally interacting with a brand was virtually impossible in the past, but social media and other innovations now make it easy to do this and feel a closer connection. Following your favourite brand on social media lets you find out about their latest releases, videos, and competitions while potentially increasing your loyalty to that brand.
Some leaders in the fashion industry have gone further by entering the metaverse or creating online games for their followers. Louis Vuitton teamed up with Japanese artist Yayoi Kusama to create a series of virtual reality mini-games in 2023, while Balenciaga released a 3D game called Afterworld: The Age of Tomorrow to coincide with its Fall 2021 fashion collection.
These examples reveal interesting changes to some of the most popular activities that have moved with the times to open up new horizons for us. The internet allows us to approach them in new ways while still enjoying the best that the fashion industry has to offer in a way that's right for each person.
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