The Spotlight Is On The Release Of Casablanca X New Balance 327 & 237 Collab Collection

As temperatures start to increase and move slowly into June, the release of the highly anticipated collaborative collection between Casablanca and New Balance makes its way across the globe to retailers like Saks Fifth Avenue, Mr Porter, and the official Casablanca website for all to view. The esteemed long-standing partners have teamed up again in a campaign film shoot showcasing the new model of the 327 & 237 red monogram sneaker.

From the beginning of the Casablanca collab partnership with the notable sneaker brand, the featured footwear 327 has been an uplifting highlight as a fresh new spin to Casablanca design signature. Capturing a revamped style to the footwear each season, both brands still aim to keep the sneakers looking stylish and modern, appealing for their audience to have a chance and embrace an active Après-sporty look.

Since the previous phase release of 327 and 237 sneakers from their A/W 2020 collection, both brands felt the creative urge to focus on a new feature to add to the design portfolio. In doing so, with the summer to look forward to as lockdown eases with anticipation, this time around, it will be the second collaboration for new 237 sneakers. The footwear consists of a mesh and nylon upper, smooth suede, featuring a wedged heel, and let us not forget the finish monogram design detail of the Casablanca signature.

Sporting the latest 327 and 237 sneakers in the duo's campaign video shoot is ambitious tennis star and New Balance ambassador Coco Gauff, a young aspiring athlete who is on a quest to fulfil her goals on and off the tennis courts.

“We wanted to add elegance to the silhouette, a level of maturity that will alter people’s perception of what a sports shoe can be", explains Casablanca’s founder Charaf Tajer.

The spotlight is on our feet this summer as Casablanca and New Balance provides their audience with a new cool, fresh look, combined with the appealing concept of their interpretation of sportswear with fashionable flair in luxury. Admiring the campaign shoot, we witness the ambitious tennis star sporting nothing but Casablanca attire, paired with the new collab sneakers featuring the monogram details in colours red and green. To finish off the look, a clean white finish base with the brand emblem of the letter N symbolising the New Balance label on both sides of the sneaker, getting you ready for that sporty daily living.

“Casablanca and I are thrilled to have Coco Gauff as an ambassador for the Casablanca x New Balance 327/237 campaign. Coco is a brilliant athlete who, at the age of just 17, has the world at her feet. She has continuously shown integrity and elegance, both on and off the court.” explains Charaf Tajer

Head towards the retailers from the 28th of May to witness Casablanca X New Balance 327 & 237 collections of sneakers. You can catch a glimpse of the campaign video shoot here.

Words by Charlene Foreman