The Return of The Classics: Moschino Red Heart Bag

Moschino’s new Creative Director, Adrian Appiolaza showcased the reimagined heart shaped bag at the Milan Fashion Week some months ago and it has the fashion enthusiasts in a frenzy. The reason for this attention on the piece, is because this bag was originally seen in the 90’s TV show “An Offer She Can’t Refuse”, worn by Fran Drescher’s character, Fran Fine. 

As a young, born brit fashion enthusiast, I can imagine what it is like to see the same clothes worn by your favourite TV character on a runway, available to have in your possession. All of the questions about when this dream product you’ve wanted for years being right in your face may just lead Moschino’s heart shaped bag to be the talk of the town again this Fall, the time when the product will be available for purchase. 

Taking this conversation further, so much time and effort goes into creating timeless pieces that can see a brand through many seasons and shifts in the industry and hopefully this serves as a good testament for designing and maintaining winning, classic pieces that can be very lucrative and beneficial for both upcoming and seasonal brands. Haute couture brands such as Channel, Gucci and Luis Vuitton (according to the National News) rely on products outside of the runway, as they are more accessible and more affordable. This proves crucial, especially in the economic crisis that we are being faced with currently. When a shopper wants to still stay aligned with the brand, but is in need of a more affordable option, they can easily opt for a perfume spray, bag, lipstick or a pair of shoes that make up for the cost per wear. However, if you are focused on clothing, depending on the price point - it can be a bit more difficult to maintain consistent profit.

If you are that person who feels like they are having a difficult time establishing their brand in the fashion industry, it is worth noting that a lot of the success of brands comes down to numerous factors, including design, data analytics, innovation and strategy. Think about the few pieces or one piece that received the most attention, sales and engagement. What about these pieces stood out from other designs you have made in the past? How can you reimagine them for future collections? 

Those adjustments not only help with solidifying the brand’s identity, but it also helps with attracting more customers who have yet to discover you and need context to make better buyer decisions. For instance, as increasingly hard it is to access the Chanel flap bags and Hermes Birkin bags, these products are what keep the girls coming back. They want the staple Black colour-way and feel like they now need to have as many colour-ways and patterns as they can to feel connected to the brands. These are the timeless pieces that encourage more conversation and will serve your brand for the greater good, the more you build it up; otherwise it will be a challenge to stand out amongst your competitors.

Major takeaway from Adrian Appiolaza’s debut collection: Always honour the classics.