The OWN Studio Presents The Hedonist Party Wear Ready For The Party Hour

Something to wear suitable at a wedding after party, something to look good in, something to add to your wardrobe, unveiling their latest party apparel capsule collection, the specialised wedding/evening wear brand The Own Studio understands the meaning of party wear, how to engage with their audience and drop statement pieces within their collections.

In 2019, the dynamic London-based duo designers Jess Kaye and Rosie Williams established the brand. They wanted to give brides a variety of options on their wedding day of wearing something fun and playful for afters to get them ready and prepared for the party hour.

With the increase of their party and evening wear, the brand has rapidly grown tremendously since the foundation of the brand began. For the release of their new capsule range presenting party wear attire, they exhibit the hedonistic bride who embraces the pleasure of having fun in the morning and looking their best all day until the party ends.

Consisting of a 10-piece range of outfits to choose from, dare I say, the ideal target customer will be smitten with choice with this range. The brand continues with its unique core style suitable to its target customer, more importantly, for the ideal perfect wedding event.

Starting from the duo's dedication to their chosen design ideas through to specific fabrics chosen to final design concepts created, the designer duo have thought long and hard about their approach to party and evening wear attire that screams statement items with a modern, fresh, quirky edge to the range, fabricating luxury items that you can be dyed, reworked on and the luxury of wearing for another special occasion.

In the new capsule range, the duo's direct interpretation of 1960s styling becomes a reality, heightening the notion of the hedonistic bride willing to let her hair down and have the most fun. Featuring details including silk corsages, vintage 1960s style shearling trimmed mini silhouette paired with a backless glaring crystal mini form.

Portrayed throughout the range are the elevated endless vintage influences shown in the selection, pieces that give the wearer confidence to step it up a notch, feel more courageous, adventurous, and ready to have a good time.

The designer duo has thought of everything from their London-based atelier. Each item created as a ready-to-wear piece and made to measure, so brides have a record of the specific fit and dimensions they require for the big day and the after-party. Their focus with the brand is to exhibit the balance between wedding ensembles and the finest luxury fashion constructed by building a fresh new modern approach worthy of attention.

Merging excellent quality, well-executed bespoke custom, crafted handmade bridal and evening wear with inspired vintage details for their target customer, providing women's wardrobes with more fun, playful and contemporary looks to choose from and a choice to mix and match pieces at their leisure to wear. The perfect wedding party outfit and wardrobe essentials for the modern woman of today.

To see more of the brand's innovative designs, check out their website here, a chance to build your own look.

Words by Charlene Foreman