The adidas Originals '1000 Stories' Campaign Comes in Threes

adidas Originals inherits culture, community & cool in the campaign showcasing three of its legendary silhouettes.

Photographer: Vincent Haycock

The lifestyle brand brings heritage and culture to its forefront with the adidas Originals ‘1000 Stories’ campaign targeting youth culture through three classic silhouettes. Recognising their recent campaign street art displayed on buildings throughout the UK, faces such as Kano & Sam Fender, adidas Originals continue to implement community values. The campaign captures the Trefoil logo on the Gazelle, Samba & Spezial silhouettes, pushing forward the legacy of football culture, people and subcultures, into local spaces.

Imagery shot by Vincent Haycock highlights the various ways the styles can be worn in multitudes of contexts and spaces. Accompanying the photographs is a film also directed by Vincent which sums up the adidas Originals wearer from then, and now. The brand describes it as “a single-take film captures a protagonist as they make their way through a street – along the way”.

The looks are stylistically cohesive, noticing beige tones paired with the blue Samba’s & blue Spezial’s, alternatively, the models can be seen coordinating red pieces to match red Gazelle’s. Spoilt for choice in terms of styling techniques, the campaign offers the audience a mixed range of sporty and casual looks to inspire the people and personalities the brand pays homage to. 

The campaign emphasises the brand’s commitment to represent inclusivity by recognising each kind of consumer and the value sports holds as a pillar of its success. In keeping with adidas Originals culture, the campaign features Carlisle Atkins, a member of the brand’s Skate Team. If we have learned anything from this campaign, it’s that the silhouettes were, are and will forever be a classic to have in your wardrobe.

Fans of the silhouette are invited by adidas Originals to share your looks by using #Samba #Gazelle and #Spezial.

Directed by Vincent Haycock