Emerging from a deep-rooted appreciation for design, functionality, and impeccable fit, SOMEWHERE GOOD officially steps into 2025 with its debut collection. Following a soft launch late last year, the brand now fully unveils a lineup that reimagines everyday essentials with a distinctive edge, fusing structure with self-expression.
SOMEWHERE GOOD’s inaugural collection places emphasis on bold silhouettes and innovative craftsmanship. Each piece is thoughtfully constructed with a strong geometric sensibility, from the oversized organic cotton T-shirts detailed with intricate cut-and-sew paneling to the ultra-soft OEKO-TEX cotton blend socks designed for premium comfort. The collection also introduces the brand’s signature oversized scarf, made entirely from luxurious Italian superfine SustainaWOOL merino wool, offering both warmth and refinement.
Accompanying the launch, SOMEWHERE GOOD introduces a unique campaign that invites individuals to share their own vision of personal serenity. Participants are encouraged to submit images or short videos capturing moments of introspection, places or experiences that represent their own "somewhere good." These submissions are then showcased on stacked TV screens, forming a collective visual diary that underscores the brand’s commitment to fostering connection, inspiration, and self-reflection.
With this debut, SOMEWHERE GOOD not only delivers a striking collection but also establishes itself as a platform for personal expression and shared positivity. By bridging design with individual narratives, the brand champions the idea that fashion is a statement of identity and intention.
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