SKIMS Says 'I Do' with Patrick Schwarzenegger

"SKIMS’ Wedding Shop Returns with Patrick Schwarzenegger and Abby Champion, Rethinking Tradition in Bridal and Groom Wear"

Forget the save-the-dates; SKIMS has already RSVP'd yes. Weddings used to arrive with rigid prescriptions, but tradition is only relevant if you decide it is.

SKIMS understands this better than most: this year's Wedding Shop stars newly-engaged Patrick Schwarzenegger (fresh from his slyly compelling role in The White Lotus) alongside his fiancée, supermodel Abby Champion, in a playful reminder that wedding attire can move beyond the ceremonial and into something far more personal.

Photographed by Carin Backoff, the campaign catches Schwarzenegger and Champion lounging in silky sleepwear, lace intimates, and boxers.

It's refreshingly honest; Champion, famous for gracing runways from Prada to Chanel, relaxes in embroidered bralettes and camisole sets, while Schwarzenegger unwinds in SKIMS Men's boxers, both front and centre.

Finally, grooms have permission to be more than decorative.

"Weddings aren’t just about looking good in photographs; they’re about feeling right in your own skin," Champion says, capturing SKIMS’ ethos of comfort as the foundation of confidence. Schwarzenegger agrees, subtly pushing against outdated narratives that assume grooms should simply show up, smile, and fade into the scenery.

Nothing about SKIMS’ approach is prescriptive. The campaign sidesteps expectation, reimagining wedding narratives as intimate conversations rather than performative spectacles. "I want to feel my best throughout it all," Champion notes, highlighting SKIMS’ emphasis on personal comfort rather than collective validation.

The capsule contains pieces designed to be worn beyond a single occasion: lingerie destined for more than one night, sleepwear that doesn’t require an event, boxers that prioritise feel as much as form.

SKIMS is reminding us that while weddings might be events, what you wear should effortlessly outlive them.

In an era defined by the authenticity we demand, the brand recognises a vital truth: what you wear during your most significant moments isn’t solely about appearance; it’s about how you choose to remember yourself.

By rejecting picture-perfect narratives and embracing intimacy, SKIMS’ Wedding Shop offers clothing that mirrors genuine life.

And perhaps, in an industry obsessed with curated appearances, that's the most romantic gesture of all.

The collection launches on March 20th for purchase in-store and online at SKIMS.com