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Sci-Fi Couture: Dior Redefines "Real Clothes" & The "Flower man"


Dior's ground-breaking show, celebrating Kim Jones's fifth anniversary as creative director of Dior Men, redefined fashion's approach to "real clothes" with a stunning sci-fi spectacle. As Primal Scream's "Higher Than the Sun" played, the purpose-built venue revealed a mesmerizing scene: 51 models rising like holograms from Dior-grey steel floor tiles. The focus was squarely on the outfits, with the metallic set design serving as a striking backdrop. Amidst an industry driven by publicity, Dior's emphasis on craftsmanship and wearability was refreshing. This visionary display reaffirmed Dior's status as a trendsetter and showcased the seamless fusion of sci-fi elements and couture aesthetics, setting a new standard for the future of fashion.


Kim Jones translated the concept of "Real Clothes" into a captivating display of oversized suits and wide trousers, breathing new life into the heritage of tweed, which was historically favoured by gentlemen. Departing from the prevailing ultra-high-waisted trend, abbreviated hems created the perfect stage for showcasing chunky bouclé brogues and sandals, stylishly paired with white socks. Drawing inspiration from Christian Dior's iconic cannage motif, originally derived from the woven rattan chairs at the legendary 'New Look' salon show, Kim infused the fabrics with a masculine sensibility, and eclectic neon hues that contrasted against the timeless Dior greys.




Kim Jones continued his exploration of blending masculine and feminine aesthetics, incorporating captivating elements such as cardigan twinsets and flower corsages. The collection featured feminine motifs, including leopards inspired by Mitzah Bricard, pearl necklaces, and costume brooches. Against a backdrop of futuristic sci-fi steel, Kim's unique vision seamlessly integrated these feminine accents with a range of menswear staples, including Harrington jackets, polo tops, opulently adorned banker's pinstripes, and crew-neck tank tops. Kim possesses an exceptional talent for elevating classic menswear with the exquisite treatment of haute couture. Echoing Christian Dior's design philosophy of catering to "flower women," Kim's delicate approach to menswear couture has pioneered the emerging archetype of the "flower man," representing a progressive and evolved vision of masculinity for the future. With this collection, Kim envisioned a dystopian future in which the focus is on quality rather than quantity, urging us to embrace a more minimalist approach.



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