Schuh Launches 'Same, But Different' Campaign

Schuh, a major player in fashion footwear, is stepping out with a brand-new manifesto and campaign, "Same, but Different," that champions individuality and freedom in personal style. Set against a fresh visual landscape, the campaign redefines what it means to be the same—yet different.

At the heart of this campaign is Schuh’s commitment to embracing diversity and rejecting uniformity. The launch follows a group of expressive individuals—models, artists, creatives—who each embody the pulse of modern youth, radiating their unique styles. From a quirky late-night chicken shop to a posh tennis club, each setting becomes a canvas that celebrates the spirit of its characters, turning everyday moments into showcases of personal flair.

Through "Same, but Different," Schuh aims to inspire people to find their style voice with curated seasonal footwear that encourages self-expression. It’s about being true to oneself, even when the world may expect conformity. So, whether you're sporting sneakers or boots, Schuh's latest collection is there to make sure you stand out—your way.