SCHOTT NYC Unveils 'HEATWAVE' Campaign: A Fresh Take on Classic Style

SCHOTT NYC, the iconic American brand renowned for its rugged yet refined outerwear, has launched its latest campaign, aptly titled "HEATWAVE." This new collection is an ode to summer, where raw street style intersects with the sophisticated spirit of New York City. "HEATWAVE" seamlessly blends contemporary fashion with SCHOTT NYC's 150-year legacy, offering a modern twist on some of the brand's most beloved designs.

The "HEATWAVE" campaign reinterprets classic pieces from SCHOTT NYC’s extensive archive, celebrating the brand's history while catering to today’s style-conscious consumer. The collection features transitional pieces from the Pre-Autumn/Winter lineup, making it perfect for those late summer days that hint at the cooler months ahead.

Among the standout items is a matching Jorts and Denim Jacket set, which brings a fresh, youthful energy to the collection. The set is a nod to SCHOTT NYC's commitment to crafting versatile, durable clothing that can transition seamlessly from season to season. The campaign also highlights the re-released nylon CWU 90’s fit bomber jacket, a piece that embodies the brand’s ability to revisit and refine past styles for a modern audience. This bomber jacket, with its slightly oversized fit and nostalgic appeal, is poised to become a new favorite among SCHOTT NYC fans.

Of course, no SCHOTT NYC collection would be complete without a nod to the brand’s biker heritage. The "HEATWAVE" campaign features the brand’s classic patched biker jackets, a signature piece that has defined SCHOTT NYC for decades. These jackets, with their timeless design and tough, rebellious spirit, continue to be a symbol of freedom and individuality.

The "HEATWAVE" campaign shoot captures the essence of New York City’s streets, where fashion is as much about attitude as it is about aesthetics. The collection's pieces are styled in a way that reflects the city’s eclectic mix of cultures and influences, creating a look that is both effortlessly cool and unmistakably New York, once again proves why it remains a cornerstone of American fashion.