Many people might have mistaken Saweetie for a quick one viral hit wonder when she first debuted ‘Icy Girl’ back in 2017. The song garnered a lot of attention, but Saweetie has been criticised relentlessly on her journey ever since.
Either for her supposed lack of freestyling skills or her lack of artistry. However, Saweetie has not let this deter her and has kept evolving her sound resulting in many more hits since, including ‘Best Friend’ with Doja Cat, and ‘My Type’. She even has multiple Grammy nominations under her belt.
Her latest single ‘Is It The Way’ is an upbeat earworm that blends a modern Hip-Hop and trap-infused production. The use of a classic old-school Jill Scott sample of ‘The Way’ captures an elevated Saweetie leaning into her playful brand of Pretty B**** Music.
Saweetie delivers her lyrics with a sense of assertiveness, developed through her time in the industry, where she can confidently brag about her achievements in this polished anthem of self-love and acceptance.
The music video is the perfect backdrop to drive her message home, as Saweetie’s main character energy shines throughout, with the assistance of clean and crisp visuals accentuated by smooth transitions. Visually, Saweetie is styled in a way that is reminiscent of some of the R&B greats prevalent in the 90s, which gives the Jill Scott sample even more drive within the song.
With her feet firmly placed in the industry, Saweetie is showing no signs of slowing down and is going from strength to strength. With this latest single, the anticipation for her debut album Pretty B**** Music is increasing.
Now Saweetie knows her strengths and has developed her identity as an artist, hopefully, we will be treated to a more vulnerable side to her on the album—even more reason to look forward to it and see if she delivers.
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