Saucony Revives the Iconic Trainer 80, Celebrating Community and Culture in London

Global performance running lifestyle brand Saucony has marked the return of its retro-inspired Trainer 80 by spotlighting two vibrant London-based communities: Balamii, the beloved radio station and cultural hub, and Your Friendly Runners (YFR), a collective redefining community running. These two pillars of creativity and movement embody Saucony’s ethos of unity and innovation, aligning perfectly with the brand's mantra: "Run As One."

The revival of the Trainer 80 underscores this commitment. Introduced in 1978, the Trainer 80 revolutionized the running world by integrating high-density EVA foam, eliminating outdated cardboard layers for a smoother, more responsive stride. Its blend of innovation and retro charm made it a favorite among athletes and casual wearers alike, a legacy that resonates in today’s reimagined version.

To launch the Trainer 80’s comeback, Saucony collaborated with Balamii and Your Friendly Runners, two communities that reflect London’s dynamic cultural pulse.

Balamii, rooted in Peckham, has grown into more than just a radio station—it’s a platform for emerging talent across music, art, and design. “This project with Saucony represents everything Balamii stands for—community and talent,” said James Browning of Balamii. “We are proud to have brought together incredible emerging artists for a campaign that celebrates heritage style for a new generation.”

Similarly, Your Friendly Runners is reshaping the running experience by merging fitness with connection. YFR founder Matt Horrocks shared, “Everything we do at YFR sits at the intersection of running and community, so it felt like a natural alignment to feature in the launch of Saucony's timeless Trainer 80. It’s exciting to bring back a true OG style that still feels super relevant today.”

As Saucony celebrates the rebirth of the Trainer 80, the partnership with Balamii and Your Friendly Runners underscores the brand’s commitment to fostering community. By honoring creativity, unity, and innovation, Saucony proves that running is more than a sport—it’s a way to connect, inspire, and move forward together.