Résidence Cîroc takes over The Standard for London Fashion Week.

Offering the opportunity to be surrounded by the past, present and future of London’s most talented creatives, Cîroc Ultra-Premium Vodka will host an iconic three days at The Standard Hotel during London Fashion Week. The residence, September 14th to 17th, will celebrate some significant artists and companies that are shaping the contemporary fashion industry. Cîroc will transform a floor of the hotel to showcase Fashion East, KNWLS and, Law Roach. The luxurious spaces being transformed include the Junior Suites, private Townhouse 8, Sweeties cocktail bar and Decimo restaurant on the 10th floor. Guests will have access to a tantalising array of exclusive “overnight goodies”, including a limited-edition Cîroc bottle created by KNWLS. An ensemble of high-status, innovative individuals will produce what Cîroc describes as “a true collaborative celebration of London’s creative scene”, and that it will be.

Day one will see Fashion East, the renowned brainchild of Lulu Kennedy MBE, take over. The non-profit nurturer of the UK’s most ground-breaking talents, including Simone Rocha, Kim Jones OBE, Martine Rose and, JW Anderson, will celebrate their 2024 talents. Fashion East and their visionary alumni will host an evening in Townhouse 8 that will provide a glimpse at the future while honouring the past. Cîroc aims to host an evening that will contribute to the inspirational legacy of Fashion East to generations of young talent within the UK. Lulu Kennedy MBE explained “We’re thrilled to partner with Cîroc to celebrate the Fashion East community this season… Cîroc values the importance of genuine collaborations, some we’ve always championed.”

On day two the Fashion East alumni KNWLS will be celebrated by Cîroc. Their SS25 show, the same day, will mark the design duo’s seventh year showing at London Fashion Week. To celebrate, the subversively luxurious brand is collaborating with Cîroc to host an afterhours do at The Standard’s Sweeties bar. Attending the event will be a congregation of KNWLS muses to venerate the brand’s ongoing bold and disruptive nature.

The day three finale couldn’t get much more iconic as the image architect Law Roach will host a reading of his debut book ‘How to Build a Fashion Icon’, followed by a Q&A. Responsible for countless glorious fashion moments, including Zendaya at the MET, Law Roach reaches beyond the role of a stylist. He has shaken the industry by constructing worlds around his clients that never cease to take a crowd’s breath away and go viral within minutes. Attendance to the event will allow residents, and a few lucky non-residents, their own signed copy of Roach’s book before its official release date two weeks later. Law Roach commented, “My first book ‘How to Build a Fashion Icon’ is all about the key ingredient of style for me; confidence. Celebrating at Résidence Cîroc was a great fit as the brand and installation is all about that – bold style is nothing without the confidence to carry it.” Cîroc will hold a competition on their Instagram page to allow non-residents to obtain a seat in the room on the finale day.

Bold style, inspiring generations and subversive glamour seems to be an accurate description of the upcoming Résidence Cîroc at The Standard. Celebrating past and present creatives, it seems that these three days will evoke innovation and passion among London’s best talent. Details of the experience, which is open to adults over 18 in the UK, can be found on www.standardhotels.com/london/happenings/residence-ciroc and @cirocvodka on Instagram. Experiences will be available to book via the bookings page on The Standard’s website.