Ray-Ban Teams Up with Homebass For Pulse Collection Tour’s Grand Finale In London.

Ray-Ban, the iconic eyewear brand synonymous with timeless style and cultural relevance, is making waves this summer with the launch of its latest collection, Pulse. To celebrate this new range, Ray-Ban has partnered with Homebass, a grassroots music collective known for its underground raves. The first event took place at the picturesque Clifton Observatory in Bristol, offering a more intimate experience that was in harmony with the venue’s stunning views. The atmosphere was vibrant yet relaxed, allowing attendees to connect and enjoy a vibrant collision of music, fashion, and culture, all designed to resonate deeply with the coveted Gen Z crowd.

Ray-Ban’s Pulse collection is designed with this audience in mind, capturing the energy, style, and diversity that define generation Z. The collection features statement pieces that reflect the bold and dynamic nature of today’s youth culture. With this launch, Ray-Ban is reaffirming its commitment to staying at the forefront of cultural movements.

Creative Direction: Derrick Odafi & Anthony Namba

Photography: Cosmo Rush

Video & Edit: Nakaash Kashkam

Stylist: Harley Graham

Styling Assistant: Silvia Asuquo

Models: Ella Solomon, Kai Dalhouse, Tamira Kitchens

Sound Designer: Jasper Jeurissen

Production Assistant: Matt Cox

Kai Wears: Ray Ban Pulse Collection, IZAZ BIO-BASED, Black

Tamira Wears: Ray Ban Pulse Collection, ANH BIO-BASED, Red

In keeping with this ethos, Homebass—a collective that epitomizes the rebellious spirit of underground music, began during the lockdown as a renegade operation, rolling up to impromptu raves with nothing more than a white van, speakers, and DJ decks. Playing everything from house to jungle and drum & bass, Homebass quickly became a staple of the UK’s rave scene. Now, post-lockdown, they’ve evolved, hosting both guerrilla and branded pop-up raves across the UK, and their collaboration with Ray-Ban marks a new chapter in their journey.

The Pulse Tour culminated in a grand finale at Hackney Bridge, London, where Ray-Ban and Homebass brought their electrifying collaboration to a close, a venue known for its creative energy and eclectic crowd. The event was a pulsating celebration of music and style, drawing in the Ray-Ban and Homebass communities for a night that will be remembered long after the beats stopped. The atmosphere was electric as attendees, eager to experience the Pulse collection and the thrill of a Homebass rave, signed up in droves via a WhatsApp hotline for exclusive access to the event.

As night fell, the crowd was treated to performances from some of the UK’s premium talent, The event featured standout performances from BXKS, Ayrtn, Gee Lee, Ashbeck and more, each bringing their unique sound and energy to the stage. However, the night truly reached its peak with our main headliner, Kilimanjaro who delivered a performance that left a lasting impact on everyone in attendance. The pulsating beats echoed through the venue, creating a tangible connection between the music, the crowd, which was on full display throughout the night. Special guest performer, Nico B, known for his viral hits and cheeky lyricism, brought an infectious energy to the Hackney Bridge stage. His music, which often blends humor with relatable stories, resonated deeply with the young crowd. 

To ensure that the energy of these events transcends the physical space and reaches an even broader perspective, Ray-Ban has collaborated with New Wave to create a series of social media content pieces that perfectly capture the fun and quirky spirit of the Gen Z crowd. These content pieces are designed to showcase the Pulse collection in real-life scenarios, highlighting how seamlessly these sunglasses fit into the lives of their target audience.

Tamira Wears: Vintage, Ray Ban Pulse Collection, ANH BIO-BASED, Red

In a series of dynamic, Pulse-inspired vignettes, we capture Ray Ban’s essence of modern style and attitude. Imagine two girls spot each other from afar, each wearing Pulse shades, their initial standoff quickly dissolving into friendly recognition. Meanwhile, a frantic vintage shopper emerges from a boutique, struggling to maintain their chic composure amidst the chaos of a hurried spree. Each scenario showcases how Pulse shades not only complement diverse styles but also serve as a symbol of cool resilience in everyday challenges. Watch HERE

Kai Wears: Ray Ban Pulse Collection, XAN BIO-BASED, Apple Green

Ella Wears: Wrangler (Top), Minena (Under Top), True Religion (Skirt), Stooki (Earrings), Ray Chu (Necklace)

Kai Wears: Spfloe (Shirt), Cernucci (Shorts)

Both cities brought their unique flavor to the Pulse experience, with local talent and different venues providing fresh backdrops for these epic parties. 

As Ray-Ban continues to innovate and push boundaries, the Pulse collection is set to become a staple in the wardrobes of those who live and breathe the cultural movements of today. The synergy between Ray-Ban’s iconic style and Homebass’s raw, unfiltered energy was undeniable, creating an atmosphere that was both fun and edgy—exactly what the Gen Z crowd craves.