Pure Western: A Classic Brand for a Modern Cowgirl

The fashion industry is always evolving, with new trends emerging on the runway year after year. Despite this, not all of them make it to pop culture or the broader culture scenes. Consumer behaviour is dictated by aesthetics as it is by price and comfort, so it’s not surprising one trend in particular has been recurring for many years. 

Western style is one example of what a durable fashion trend looks like. Mainstream culture embraces it time and time again because of the blend of classic with modern. It may have originated in America’s wild, but the comfort, durability and protection all in one design together resonate deeply with the spirit of Aussie Outback and rural lifestyle. 

One brand that manages to capture this perfectly is Australian-owned Pure Western. Although this company started out with their signature denim back in 2010, thanks to the recipe for success based on ingredients such as stretch, stitch, wash and fit, they quickly expanded to other items and designs. Established by Thomas Cook, it’s a brand you can trust with quality western wear.

Pure Western Cowgirl From Head to Toe

It’s 2025, and this too seems to be a year marked by the iconic country style fashion, what with the rise in the demand for western boots, fringe and suede details. So, you’re in for a treat if you choose this brand as your staple in the wardrobe as they’ve got just the items to compose a put-together look. Whether on or off the ranch, you’d be able to showcase your cowgirl spirit with a few well-selected essentials. 

Cowgirl Hats

A true embodiment of the Wild West, the wide-brim hat is one of the crucial elements of this style that immediately adds rugged flair even to the simplest of outfits. With plenty of unisex designs, crowns, and colours, going on a western felt hat hunt has never been easier. For a twist of your own and more detailing, you could embellish with your choice of concho band. 

It would look great in a combination with a leather belt, concho belt, western-inspired jewellery in the likes of silver and turquoise, bolo ties, bandanas, or a neat genuine cowhide bag. A straw hat is a summer essential you’d be glad you have on when the Australian sun hits, as it’s lightweight and breathable. 

It’s okay if you aren’t up for going all-in with this style, though; you can opt for the next best thing - a casual Pure Western cap that ranges in colour and print. After all, western style is all about protection from the weather, making the top accessory a crucial detail for the overall ensemble. 

Cowgirl Tops

The beauty of Western style is in how well it makes its way into everyday wardrobe. For the women who love the casual look, the Pure Western shirts range has plenty to offer so you can make the most of the cowgirl aesthetic in 2025. With elements like vintage logos, comfy fits (including oversized), and distressed finishes blended with bold colours, you’re sure to find the right option that caters to your taste. 

Those who’d like a tee that’s more breathable can pick from the equally stylish capri tanks. These are tops that work great in any season and can easily be layered with other tops like sweaters, hoodies, denim jackets, barn jackets, suede jackets, leather vests, and coats. 

Buying from this brand means setting up for hours of comfort as their quality tops are made from fabrics like 100% cotton. When the occasion calls for something a little dressier, you can swear by the long-sleeve shirts with eye-catching western detailing such as lace and frill. From the plain and simple white to the plaid and striking, there’s the perfect choice for any modern cowgirl. 

The tops' range also encompasses versatile blouses embellished with intricate embroidery and ruffle elements to help you stand out in the crowd, as well as sleeveless shirts with flattering front tie knots for a nice feminine touch. With so many options, it’s easy to make this style work and adapt it to your wardrobe.

Cowgirl Bottoms

It’s true, that the Pure Western clothing brand started off with outstanding denim that redefined the country clothing landscape, so it’s only natural to enhance your closet with a few of their iconic jeans too. Wide-leg, straight-leg, low-rise, high-rise, they’ve got it all. As the bootcut silhouette is still popular, you’re spoiled for choice with the versatile collection this brand offers, with striking stitching, embroidery details, and a little bling when you want to spice up an outfit. 

Also available in different washes, it’s possible to make the Pure Western jeans part of your dressier looks too, especially the darker ones. When temperatures are on the rise, this calls for wearing one of the flattering and comfortable shorter alternatives, also made from the brand’s well-known quality denim. Be it the capri pants that are back on the fashion scene or the breathable shorts, you’re sure to enjoy the fit. 

Style them with a tee of choice, or even a denim shirt (yes, denim on denim is trendy again), and you’re all set. For those after a more girly aesthetic, the company offers playful skirts that have something to offer to everyone, from the casual girlies to the more sophisticated ones. Whether the shorter denim models with striking western embroidery are up to your taste, or you’d rather have a soft aesthetic with the A-line cut design in a drapey fabric, it’s your call. 

Cowgirl Footwear

Yes, western-inspired boots are in again this year, which is yet another reason to make them your staple footwear choice. Lucky for you, the Pure Western boots have the authentic Western aesthetic to help boost your outfits with the right dose of country flair. Depending on how bold you want to go with the look, you can choose from the more cowgirl-like designs with snip toes or the smoother riding boot designs that work well as an everyday footwear choice you can wear for hours on end. 

Made from quality leather, these are boots that are utterly comfortable, supportive, cushioning, and most of all durable. They’re a true work of art with the silhouette and stitching details. Their allure is in how well they can work with your favourite pair of jeans, even if this is all you wear that’s Western-inspired. It’s enough to embody the Wild West charm. 

It’s just as easy to incorporate them in outfits with western dresses, shirts and shorts to be in trend, blending both classic and modern at the same time. And, when you get tired of the boots, the brand has equally stylish country mules you can try out.