Since its opening in 2017, the London-based store Presentedby has been hailed the “go-to” for exclusive and limited-edition sneakers and streetwear. With luxury stores in London, Dubai and Paris, the fast-growing collective is expanding its reach by launching a premium boutique in the Doha Design District.
Located at Msheireb Downtown Doha in Qatar, the new store will be the hub for the most sought-after streetwear apparel – stocking brands such as Yeezy, Supreme and Nike, and exclusive collaborations including Gucci x North Face, Jordan x Dior and Nike x Off-White.
The Presentedby space was brought to life by award-winning architecture partners, External Reference. Its sleek appearance takes after the dune landscape of Qatar, combined with the tech-centric redevelopment of Doha to create an entirely immersive shopping experience. Labelled a ‘digital dune’, the store’s interior is fully responsive – engaging with guests through its interactive floor, dynamic lighting and surface mapping.
Speaking about the store’s upcoming launch, Co-Founder Ridwane Ettoubi says “Our boutique store in Qatar, in partnership with Msheireb Properties, gives us the opportunity to create another landmark and creative space showcasing the best sneakers and streetwear in the world, curated in a way that has never been seen before. The Presentedby store in Doha Design District will challenge the title for the best sneaker and streetwear store in the world.”
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