Prada's SS25: A Defiant Dive Into Digital Dystopia

At Prada's Spring/Summer 2025 show in Milan, Miuccia Prada and Raf Simons hit us with a wild fashion fever dream that flipped the algorithm—and our expectations—on its head. In a world where AI and social media trends seem to dictate every move, Prada’s latest collection threw caution (and consistency) to the wind, championing creativity, individuality, and pure fashion chaos.

The Anti-Algorithm Show of Unpredictability

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Instagram @prada

In a show that felt more like a rebellious celebration of choice, the SS25 collection took place in the moody halls of the Fondazione Prada, wrapped in rich teal cloth that made the whole space feel like a chic daydream. But the real twist? Not a single look matched—on purpose. Prada went rogue, ditching uniformity and giving us a sartorial explosion where every outfit was its own story, its own vibe. Every piece—from grungy leather harnesses to futuristic goggle hats—was wildly different, yet somehow it all made sense. It was a playful middle finger to the digital world we live in, where everything’s divided into algorithms, trends, and subcultures.

Superheroes From Outer Space (With a Side of BDSM)

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Instagram @prada

Backstage, Miuccia Prada confessed her nerves about the show. “It was a different approach,” she said, “instead of having three or four themes for the season, we were trying to do the whole in our way.” That "whole" translated to a runway of outfits that were as eccentric as they were intriguing. Raf Simons described each model as a superhero, each with their own powers, and boy, did they look the part. One moment we were watching goggle hats and porthole skirts that screamed alien chic, the next we were plunged into the kinky realm of BDSM with leather harnesses and skirts draped in chains.

There were stunning juxtapositions: think yellow floral dresses with rigid, gravity-defying sleeves followed immediately by medieval-inspired frocks adorned with silver rings. The narrative jumped from intergalactic chrome skirts to cowboy Americana with skirts fringed in white leather. Prada has always been known for playing with contrast, but this time the mood felt more chaotic, more liberated.

Prada’s Legacy, Reimagined

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While Prada and Simons pushed boundaries, they never let us forget the brand’s roots. This collection may have been all about looking forward, but it did so by reaching back. Legacy styles were reimagined—platform brogues from 2011 made a dazzling return in rainbow hues, while ultra-high Mary Janes from Fall 2012 strutted down the runway, complete with their iconic rubber-capped toes. Even Prada's infamous "Passavela" circle cut-out designs from past collections resurfaced in new iterations, like a silver A-line skirt that shimmered under the lights. These archival nods lent a sense of continuity amidst the madness. They reminded us that while Prada may evolve, it never truly lets go of its DNA. The house's signature clean lines, urbane bomber jackets, and sleek polo shirts were all there, offering a calming balance to the experimental frenzy.

Eyewear for the Apocalypse

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Instagram @prada

Eyewear at this show was like something out of a sci-fi fever dream. Bug-eyed glasses, enormous coffin-shaped lenses, and visors dotted with circular cut-outs dominated the scene. Some sunglasses looked like they’d been plucked straight from a futuristic rave, while others channeled sleek snow goggles—functional? Maybe. Outlandish? Absolutely. These accessories didn't just accessorize; they transformed each model into a larger-than-life character in a high-fashion comic book.Helmets with distorted cutouts for the eyes felt more alien than accessory, while headbands draped with black fringe obscured the wearer’s face entirely, adding a sense of mystery. A few models even sported visor-style hats with UFO-like vibes, adding to the extraterrestrial energy that permeated the collection.

Fashion for Every Personality

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If the SS25 collection proved anything, it’s that Prada is for everyone, but never for everyone in the same way. From pin-up leather swimsuits to ball gowns paired with T-shirts, the show argued for a new kind of dressing—a blend of personalities and styles that encourages experimentation. A single dress, with its sparkling silver cut-outs, might transport you to a 1920s dance floor, while a suede chore coat would feel at home in the Wild West.

This collection was designed not just to be worn, but to inspire. It dared us to pair the unpairable—a silver sequin dress with a yellow windbreaker, a cowboy fringe skirt with a futuristic visor. Prada and Simons made it clear that fashion shouldn’t be dictated by the masses, but by individual choice.

With every mismatched skirt and bug-eyed goggle, Prada’s message rang clear: don’t follow the rules—make them. If this season’s show has taught us anything, it’s that fashion should be fun, messy, and—above all—free. So, the next time you're tempted to play it safe, just remember: Prada says no.