PFW SS25: HODAKOVA

HODAKOVA showed its highly anticipated SS25 collection at Paris Fashion Week. This show was not just another date on the fashion calendar; it marked the spectacular return of designer Hodakova Larsson, who recently captured the esteemed LVMH Prize. Outshining over 2,500 aspiring designers, Larsson’s victory places her alongside an illustrious list of past winners, including the likes of Luca Magliano, Steven Stokes Daley, Nensi Dojaka, and Colm Dillane—solidifying her position as a key player in the new wave of fashion innovators.

HODAKOVA’s SS25 collection was more than a mere presentation; it was a bold manifesto on sustainability and creativity. This debut since winning the LVMH Prize showcased Larsson's commitment to environmental responsibility, as every piece was meticulously crafted from recycled and repurposed materials. Here, fashion transformed from mere clothing into a powerful statement of possibility—turning the ordinary into the extraordinary. 

The collection dazzled with its imaginative designs: stunning dresses woven from an eclectic mix of belts, waistbands, and buttons; chic tops and skirts ingeniously crafted from old boots; and a jaw-dropping piece that incorporated an entire painting, frame included. Larsson turned the traditional fashion narrative on its head, crafting garments that were not just worn but celebrated. Each design was a playful exploration of form and function, challenging the very essence of what fashion can achieve.

With the LVMH Prize now securely in her possession—perhaps even creatively incorporated into her latest designs—Hodakova Larsson is embarking on an audacious journey to establish HODAKOVA as the first fully sustainable luxury brand. If this collection is any indication of what’s to come, the future of fashion promises to be as bold as it is breathtakingly unpredictable. Fashion aficionados will undoubtedly be eager to witness the next chapter of Larsson’s visionary story.