PFW SS25: FabriX

Hosting its returning digital fashion roadshow in Paris, we stopped by the FabriX kiosk to learn more about this project and the many talented designers involved. The aim being to bring electronic versions of their creations into a living digital space. This project collaborated directly with cross-disciplinary tech innovators, Avery Dennison, Genesis-One and ZERO10. The event was supported by the Fédération de la Haute Couture et de la Mode (FHCM) and premiered an enhanced AR try-on kiosk 2.0.1. 

The project originated in Hong Kong and has now resonated worldwide. FabriX’s influence has grown to traverse many borders after a successful international debut at both London and Paris Fashion Weeks in 2023. The roadshow returns in 2024 in hopes of solidifying its goal of becoming a global electronic fashion hub. The program was initially established in 2022. Crafted around the idea of assisting the platforming of designers from Hong Kong, FabriX provided them space in the international fashion community. 

Six designers are represented by the project. Creations from PONDER.ER, Wilsonkaki hailing from Hong Kong; and Bianca Saunders, Charles de Vilmorin, Florentina Leitner and Paolina Russo were all incorporated into the event. The ultimate goal is to position itself as a global mecca, broadcasting the works of designers and allowing the expansion of digital fashion and its many innovative qualities into the lives of people everywhere. 

The event unveiled its newly updated try-on kiosk. Taking part in this element ourselves, this is where participants could digitally test out many of the designer's garments. Features also included a camera where attendees could capture their image in the clothing, as well as pre-order the garments they liked most. There were even pieces that were exclusively made for Roblox avatars that guests could incorporate into their gameplay. 

FabriX presents a very interesting solution to an increasingly digital world, one that is more focused on reducing the ramifications of fast fashion more than ever. Initially proposed as a solution to the negative impact that COVID had on global designers and their ability to reach potential consumers, this project has grown in trajectory. Thus allowing many interesting collaboration points and a diversification of its’ goals. The event clearly showcased FabriX affinity for artistry as well as its commercial potential.