New York Footwear Brand - IRI NYC Introduces Comeback Capsule Collection This Spring

As we enjoy the start of a new season, this is the time to tuck away our winter essentials and bring a little excitement of colour and quirkiness to our clothing and accessories. This season, New York-based footwear brand - IRI NYC is the go-to investment for shoes this Spring season as they make a comeback. The brand features multiple popping and eye-catching footwear models such as sneakers/trainers, boots, heels, and other accessories such as socks in numerous colours and styles.

From humble beginnings in the year 2016, founder Janet Yeung has set out this Spring 2023 season by creating the revamped New York-based contemporary footwear label IRI NYC with modern waves and swirl shapes as its signature identity. Janet has introduced a new comeback capsule range presenting the wearer with a quirky selection of footwear, embracing distinctive shapes that are bold and makes a daring statement with interesting shapes and colours, giving the wearer an abundance of confidence and source of happiness to walk with ease.

The new capsule collection titled Blushing Cloud displays the brand's vision for innovation, functionality, and creativity within its footwear range. With the brand's signature of wavy foot soles and vivid colours, this distinctive design is a must-have offering to its target customers by adding a little enjoyment and comfort to the footwear selection but more importantly a hint of character.

Unlike any other footwear, the brand strives to stand out among other footwear brands in the footwear sector by offering quirky, statement-accessible pieces, however embracing the importance of sustainability by being conscious of the material they use to create footwear and to prevent an impact on the environment around us.

Constructed in 100% vegan and a rubber-finish canvas, at least 70% of the selection is made from recycled fabric. The brand have carefully focussed their attention on selecting the best materials for their products by offering their customers the kind of products they can build from these recycled materials but at the same time they want to encourage awareness to their target customer, spread the word, and present constructed quality in this conscious range of footwear products that are recycled and can be reused again.

As well as gaining the attention of celebrities like the Hadid sisters and their stylist Mimi Cuttrell and a variety of followers to name a few, the brand seeks to ensure their products are fun, eye-catching, and appealing to all genders, creating a sense of happiness each time the customers take a step in IRI NYC footwear.

With its edgy, engaging pastel colours, the brand's influence with exploring the beauty of sunrise and sunsets is the renowned signature style shared across the footwear range with an elevated modern playful selection within the soft high-tops, wavy sneaker outsole, dancing heel and slip-on neoprene shoes. Each piece has dedicated to sharing a smidge of happiness and excitement once the wearer takes their first step in this delightful footwear, the way to enter our Spring season.

To see more of what IRI NYC has to offer, click here.

Words by Charlene Foreman.