New Collab With Unknown X Ed Hardy Launching An Ultra-modern Outlook To Streetwear

Taking the lead with an ultra-modern outlook to streetwear, renowned iconic American lifestyle label Ed Hardy and British cult streetwear label Unknown come together to launch a modern collaboration for their target audience. Finally, the wait is over!

The unique partnership between the two labels goes hand-in-hand together. The acclaimed Ed Hardy’s well-defined street signature paired with Unknown’s influence on streetwear comes to life in a fresh, contemporary 14-piece range featuring an array of street-influence tees, sweatshirts, jackets, accessories, and denim wear exhibited in Ed Hardy embroidery and exciting popping prints.

The collection amplifies highlights of Ed Hardy’s legendary artwork as well as the awe-inspiring heritage we have known and adored all these years. Behind the scenes, the skilful tattoo mastermind of an artist himself presents his passion for tattoos by pushing the boundaries and dominating well-executed artistry into mainstream fashion in the early 2000's.

From here, the brand gained an extensive following base globally. The collaboration between Unknown x Ed Hardy has arrived at a pivotal moment as we pay homage to the 20th Anniversary of the renowned Ed Hardy brand.

On the other hand, since 2016, at the helm – founders duo Callum Vineer and Joe Granger launched their British unisex label Unknown with flying colours.

They achieved extensive popularity and gained rapid growth from each style drop achieved was a complete fulfilling sell-out piece. The brand knows its target audience, enthusiastic about its community by arranging pop-up shops, competitions and social events to get the word out about this brand. Any approach gained attracts their target audience.

The following on social media has been an incredible success for the brand. Unknown have shown their pieces are something to see. The brand has gained further attention with their customer demands due to their sell-out unique staples. Let us not forget, giving the campaign a bit of an edge - Unknown have included renowned US influencer, stylist and model Bloody Osiris sporting the streetwear pieces to perfection.

With its street, alluring influence at best, known to attract the attention with its statement rhinestone tracksuits and exciting graphic prints, this time around, the tracksuit design in the new capsule collection is a renovated look using Ed Hardy’s inspiration for energetic artistry. All pieces display the iconic, vibrant signature of the Ed Hardy logo. Whereas accessories like belts and hats to match in the collection have metal studs emphasizing Ed Hardy’s heritage to fashion combined with tattoo artistry.

As both brands join forces in this collaboration, we capture their distinctive signature identity as they take their design concepts a step further and develop an innovative approach to streetwear for the future.

The moment has finally arrived! The collection drops online on the 12th of December on the Unknown official website. Check out the full range at 8pm today GMT here.

Words by Charlene Foreman