MKI MIYUKI ZOKU Breaks Boundaries with First-Ever AI-Generated Campaign

In a groundbreaking fusion of fashion and technology, independent menswear brand MKI MIYUKI ZOKU has teamed up with creative studio XPLOR to pioneer a new era of virtual production in the fashion industry. Their collaborative effort has birthed a revolutionary campaign that pushes the boundaries of creativity and innovation.

Breaking away from traditional photoshoot locations and sets, MKI MIYUKI ZOKU and XPLOR have embarked on a journey into the realm of virtual production, utilizing cutting-edge technology to create hyper-realistic environments entirely generated by artificial intelligence.

Vik Tailor, the Founder and Creative Director of MKI MIYUKI ZOKU, expressed the brand's commitment to innovation, stating, “At MKI, innovation is at the heart of everything we do. Just as we search for new ways to develop our products and fabrics, we also look at new ways to push the boundaries with our creative output."

This spirit of innovation led MKI MIYUKI ZOKU and XPLOR to embark on a mission to revolutionize the way fashion campaigns are conceptualized and executed. By harnessing XPLOR’s expertise in virtual production and AI technology, they set out to create a campaign that would defy convention and set a new standard for the industry.

As the first brand globally to photograph their seasonal campaign images using a virtual production set with entirely AI-generated environments, MKI MIYUKI ZOKU has solidified its position as a trailblazer in the fashion industry. This bold leap into the future of fashion photography is a testament to the brand’s commitment to pushing boundaries and redefining what is possible in the world of menswear.