Marc Jacobs: Social Media Campaign

In a bold move that shatters conventional office norms, Lil Uzi Vert shows unique style in Marc Jacobs’ latest campaign video, demonstrating a complete disregard for traditional office etiquette. Following Lil Uzi Vert’s previous appearance in Marc Jacobs star-studded SS24 campaign, alongside notable figures like FKA twigs and Destroy Lonely, Lil Uzi Vert continues to captivate audiences with his multifaceted creativity.

The latest social media campaign features Lil Uzi Vert, Cindy Sherman and Dakota Fanning captured on CCTV footage. 

Lil Uzi’s scene is him seated at an office desk, visibly frustrated as a call fails to connect. His agitation escalates as he swipes his hands across the desk before impulsively jumping onto it, unleashing his signature Uzi dancing moves. Amidst the chaos, the iconic Marc Jacobs’ The Camo Jacquard Snapshot Bag remains a focal point, effortlessly complementing Uzi's bold presence. 

In Cindy Sherman's scene, she's seated with a wind of documents swirling around her. Despite the chaos, her grip on the Crystal Canvas Snapshot is tight. The camera then zooms in on her and the snapshot. 

In Dakota Fanning's scene, she has a quick look around, she grabs the monitors on her desk. She kicks and hits the monitors on the ground. She then uses her Marc Jacobs tote to smash the monitors more. A very chaotic and aggressive campaign. 

The popularity of low-quality, 2000s-inspired aesthetics remains a key strategy in marketing tactics within the fashion and beauty industry. Despite its widespread adoption by numerous brands, this nostalgic style continues to make frequent appearances in the fashion industry. Is the novelty wearing off yet? While it was initially refreshing and exciting to see brands resurrecting iconic aesthetics from the 90's and 00’s, I am feeling slightly uninspired about seeing the same style of visual campaign going round. 

Videos sourced from Marc Jacobs Instagram.