LOUIS VUITTON | FW25 | Paris. Louis Vuitton's Fall-Winter 2025 Men's Collection 'Remember the Future'

Pharrell Williams and Nigo's latest Louis Vuitton collection, showcased at the Louvre in Paris, was, as always, a star-studded affair. Travis Scott, Pusha T, and Future were all in attendance, but the collection itself received mixed reviews.

Presumably, the designers aimed for a mix of streetwear and chunky silhouettes, focusing on what they know rather than attempting to push boundaries and introduce something new. The oversized patchwork denim jackets and multicolour accessories, in an array of different prints and monograms, at times made it seem like an experiment rather than a cohesive, defined collection of luxury items. The show lacked the refinement and timeless feel typically associated with Louis Vuitton. Whilst remaining vibrant, and cohesive in terms of shape and cut, it felt like a collection exclusively pitched to a younger audience.

Accessories are always a highlight of Louis Vuitton shows, most impressive being the handbags. There were some truly fresh variants that got collectors excited, and they were probably the high point of the whole collection. Not without some bordering on gimmicky pieces. The highly anticipated ButterSoft sneaker drew mixed reactions, with some praising its innovative design and others finding it overly similar to the Nike Cortez. In all fairness,

while the collection included some standout pieces, like sleek suits and sophisticated coats, these were often overshadowed by the louder, trendier slightly cropped-fit bombers and jackets paired with chunky sneakers or boots and tailored pants. The uniform of modern private school students.

Pharrell and Nigo's collection diverged from previous Louis Vuitton collection themes, switching cowboy hats to baseball caps tracing back to the roots of their partnership, into streetwear. Some praised the collection's continuation of popular silhouettes and the collaborative effort of Nigo and Murakami, while others criticised it for lacking the refinement expected from Louis Vuitton.

In conclusion, Pharrell Williams and Nigo's Louis Vuitton collection was similar to Pharell's previous work. Matching expectations but not exceeding them. It most definitely captured attention and sparked conversation, specifically due to the collaborators, guests and ambassadors chosen.