Live Streaming Your Own Creative Event

As a creative individual, it is easy to get bogged down in the artistic process. In the digital era, we have to run and market a business if we wish to stand any chance of making a living from our art. One way to tick all of these boxes in one fell swoop is with a live-streaming event. Below, we discuss why you should consider it. 

What Is Live Streaming?

Live-streaming is the process of broadcasting a live video online. It can be done using a camera connected to your computer or simply on your built-in webcam or phone. Some of the most popular streaming platforms include Twitch - where over 7.30 million people stream every month - and social media like TikTok, where people create much more casual livestreams.

The uses for live streaming are increasing by the day. Live shopping channels are huge in East Asia and are making their way to the West. This is where goods are sold and demonstrated live online, and if people like what they see, they can order the products immediately. Other examples can be seen in the online casino industry. Here, you can now find live dealer table games, which are run by professional dealers in a studio. Just like interacting with sellers and seeing products first hand, casino players can then bet and make wagers online through the integrated software in real time.

When it comes to streaming a creative event, the best ones will be those suited to your field of expertise. You can choose to stream catwalk and fashion shows, painting sessions if you are an artist, or even gigs for singer-songwriters.

Benefits of Live Streaming Creative Events

The biggest benefit is that it lets you reach a global audience. Not everyone can make it to your workshops or events. By putting these online, you can garner the interest of people all around the globe.

A livestream also creates a type of interaction rarely found elsewhere. You may want to reach out to your followers through social media, but this can become a stagnant format. With streaming, people experience what you do in real time. They can talk and interact, providing feedback and becoming involved in your process.

Streaming is also a very cost-efficient method of marketing. Once you invest in the initial set-up, you don't have much else to pay for. For singer-songwriters who may have to get transport to a gig, pay for accommodation, and then get back, it can be very cost-effective. It can also lower price barriers for those who want to engage, as they don't have to pay to come and visit you. 

Creating a Successful Live Streaming Event

Start by deciding what you actually want from the live stream. Are you aiming to sell more products? Do you want to get feedback from your audience? Once you know this, you can tailor the type of content or event that you stream. For example, if you want to sell products, you may do a video showing the products to real people, with options to purchase the items. If you're looking for feedback, you can stream a demonstration of your products or talent. 

To make yourself stand out, you can invest in some quality equipment. Get an HD webcam and a good microphone. You should also look at getting the correct lighting. None of this needs to break the bank, but it will make you and your creative endeavours look more polished and professional.

Finally, it can be helpful to advertise your stream in advance. This ensures people will set the date and be there to view it. With these tips, you should be ready for your first stream to connect with your audience.