LFW AW24: Fashion Scout's Ones to Watch

The global platform dedicated to fashion empowerment and innovation, kicked off London Fashion Week(end) with a runway presentation unveiling the carefully curated designs of three emerging brands in their 'Ones to Watch' showcase.

Impressing the judges at Armenia Fashion Week '23 left Alenkie with no choice but to captivate the audience during their LFW catwalk.

Until recently, sustainability was not universally embraced as a fashionable choice. However, this brand has captured sustainable fashion seamlessly blending with style - without any compromise.

Throughout the collection, we see a play on materials as pictured in the pieces above, enhancing the uniqueness of the looks. There's no doubt in the brand's designer, Nana's ability to "find the beauty in the worn, the forgotten and the disused" as she's done here - using innovative ways to tell stories through her designs.

Safaråh's collection truly honours their commitment to bridging the gap between traditional aesthetics and modern-day allure. The Turkish-exclusive designer brand finds inspiration in cultural heritage to create high-quality designs that evoke a vibrant and joyful sense of adventure.

Don't take my word for it; witness it first-hand. Careful attention has been given to incorporating intricate details into these pieces. As you can see, the elaborate patterns showcase conventional weaving techniques such as Kutnu from Gaziantep.

Sergazi's garments exhibited textured, premium and nature-inspired styles - highlighted by sophisticated floral patterns in deep navy blue, and artistic coats. Their runway exuded nothing but pure elegance.

The designer sought to portray the diverse lifestyles she encountered in her upbringing, having been born and raised in Central Asia before moving to Europe. The focus was on harmonizing the Eastern and Western worlds - maintaining Central Asia's textile techniques and Europe's luxurious materials.

Keep an eye on all three brands; they're truly noteworthy, as they've only begun to explore the vast potential of their creative designs on a global scale.