Lana Del Rey Taps Back Into Her 'Born To Die' Era Visuals With Quavo On New Track 'Tough'

After amassing a staggering 40 million views on Instagram reels with a tantalizing teaser, GRAMMY-nominated artists Quavo (Quality Control Music/Motown Records) and Lana Del Rey (Interscope/Polydor) unveil their highly anticipated collaboration ‘Tough.’

With a video directed by Wyatt Spain Winfrey, 'Tough' is a groundbreaking blend of hip-hop and pop, a mesmerising fusion that allows both superstars to fearlessly explore each other's musical realms. Set in a rural backdrop, Quavo and Lana are intrepid companions, undaunted by life's trials.

‘Tough’ follows Quavo's fiery run in 2024, during which he proved his versatility as a solo threat and features star. In addition to teaming up with acts like Destroy Lonely and Rich The Kid on ‘Potato Loaded’ and ‘Real One,’ respectively, he's showcased his versatility by collaborating with Latin superstars Peso Pluma and El Alfa.

The single comes after Lana Del Rey’s critically acclaimed ninth studio album Did you know that there’s a tunnel under Ocean Blvd, and her headline performances at festivals including Coachella and Primavera Sound Barcelona.

Listen and watch the visuals here: