Known Source Announces A New Era for Archive Fashion With New Store at Westfield Stratford

Known Source, the grassroots platform connecting fashion lovers to verified archive dealers, proudly celebrates the launch of its first long-term store at Westfield Stratford. This concept space offers an unparalleled shopping experience for vintage fashion collectors, featuring a carefully curated selection of highly sought-after archive designer pieces. It represents a major step forward for the brand, which has built a reputation for fostering an authentic and trusted community of second-hand fashion enthusiasts.

As recent winners of the Westfield Grand Prix, Known Source has earned the coveted retail space in East London, introducing a distinctive and highly personalized shopping experience. The store is a haven for those passionate about fashion's past, blending rare vintage treasures with the high-energy atmosphere of one of London’s busiest shopping districts.

The concept store is a celebration of circular fashion, presenting handpicked items from expert vintage dealers. With an emphasis on second-hand, one-of-a-kind pieces, Known Source redefines the experience of shopping for vintage clothing, providing customers with confidence in their purchases and fostering transparency and trust in the second-hand market.

A key feature of the store is its dealer residency, a rotating rail dedicated to a new vintage dealer each week. This unique concept allows different sellers to host their own pop-ups in-store, showcasing their curated collections. ARCHIVES by THIDVRT, the first dealer to be featured, presents a rotating rail of handpicked vintage treasures, ranging from classic pieces to rare designer finds, giving customers a constantly refreshing selection. The store’s collection is updated weekly, ensuring that each visit offers a fresh array of archive pieces. From iconic brands like Adidas, Nike, Stone Island, and Jean Paul Gaultier to more niche items like specialist women’s vintage suits and unbranded graphic t-shirts, the store is a treasure trove of styles selected by top-tier dealers such as Bad Mouth*, Archive 89, and Second Wave. This wide variety caters to both seasoned collectors and casual shoppers looking to discover something new.

The space also doubles as an event venue, where Known Source can showcase their expertise in curating second-hand fashion and deepening connections with their community. By partnering with second-hand experts and offering a unique in-store experience, Known Source is at the forefront of redefining how consumers engage with archive fashion.

Known Source’s new store in Westfield Stratford is creating a one-of-a-kind platform for vintage fashion and community-driven retail, firmly establishing itself as a destination for fashion enthusiasts in East London and beyond.