Joe James Makes His Entry Into 2022 With 9-Track Tape 'BRUCE'

Who is Joe James? The Essex native is known for his authentic raps talking on themes that are common to the younger generation in London. His raw rhymes and effortless style are what make him unique compared to other artists. Throughout his discography, he demonstrates deeply felt rapping and storytelling helping us feel every emotion.

He makes his entry to 2022 known with project 'BRUCE' after dropping 'Joetry' a year ago. Keeping it short and sweet in only 26 minutes he manages to provide an unforgettable experience. He first announced this through Instagram saying that he was dropping “A light nine tracks to warm up for the year”. This EP delves into the rapper's lyrical artistic abilities, giving fans a deeper look into the rapper’s life.

His raspy voice lures listeners in, immediately grabbing us with the authentic feel of the tape as he takes us on a psychographic journey. Over the mellow production, he reflects on his life talking about past friendships and hardships he faced as a young man. It’s a topic that Joe has never shied away from in his bars. We see this in songs like "celine and 110s", "rem sleep", "boogz", "page me" and "cant be done". 'BRUCE' also features various artists such as GAV, BXKS, and Kb who add to the vibe of the project.

Joe James described this as a "warm up", so expect to hear more songs from the artist this year as he continues to defy the norms of generic rap.