Jesse Jo Stark Collaborates with Chrome Hearts for Sugar Jones Campaign

Luxury leather, silver embellishments, and ornamented with the signature Chrome Hearts details, the Sugar Jones Boots. Chrome Hearts and Jesse Jo Stark have joined forces to co-create an exclusive boot. Jesse Jo Stark, musician and the daughter of Chrome Hearts' founders Richard and Laurie Lynn Stark drew inspiration from her electrifying stage experiences. Being involved in the design process for her family's brand, she incorporated elements from her unique tour wardrobe into this collaborative masterpiece.

The renowned luxury brand established in 1988 by Richard Stark, the brand initially specialised in crafting high-quality, handcrafted leather biker gear, catering to the motorcycle community. Over time, Chrome Hearts expanded its offerings, incorporating sterling silver, gold, and other precious materials into its unique designs, creating exquisite jewellery, clothing, and accessories. With a distinctive gothic and rock 'n' roll aesthetic, Chrome Hearts has garnered a dedicated following among celebrities, musicians, and fashion enthusiasts worldwide. Their commitment to craftsmanship, attention to detail, and edgy designs have solidified their position as a coveted and iconic brand in the luxury fashion industry. Everything the boot embodies.

The campaign saw Jesse Jo joined by an array of her celebrity friends: Offset, Vinetria, Veneda Carter, Frankie Stark, Tripp Bowers, 347aidan, Flora Jensen, Bad Nonno, and Michelle Joy. The models were incredibly styled by Marc Eram to highlight them as a versatile and fashionable choice for people of all genders. Called "Sugar Jones," an ode to Cher’s nickname for Jesse Jo, the boot consists of leather with Chrome Hearts detailing, including silver embellishments on the zipper pull, heel scroll, and calf. Delicately placed atop the boot, the iconic Chrome Hearts cross logo is tastefully superimposed in tonal leather. On the inside calf, a delightful baby pink star patch, personally signed by Jesse Jo Stark, leaves a touch of bespoke charm, making the design uniquely personal.