INNERDIVE Premiere: 'JETSONS' By Champion DI [Music Video]

Our latest INNERDIVE music video features the latest visual by Brit school alumni, Champion DI. DI is back with a grungy UK rap offering entitled, 'Jetsons.' Jetsons is the perfect soundtrack to a late-night drive, switching lanes and recalibrating your thoughts at 70 miles per hour. Champion DI delivers an easily digestible flow as he speaks about life in the city and the need to be decisive with the cards he's been dealt.

Champion DI's clarity comes off as very reassured and refreshing, this is not a surprise due to his long relationship with music since the age of ten years old. DI has long been engulfed by the desire to express himself musically, inspired by the likes of A Tribe Called Quest and other Hip-Hop greats. Jetsons is a record that stands out sonically but now paired with a grayscale music video that is laced with slick transitions and a contagiously uber-cool energy to perfectly encompass the feel of the track. During which we hear the rapper noticeably catching a vibe and using a melodic flow to offload the ambitious thoughts of a triumphant casanova on his 'city grind.'

The visual directed by Will Jaques takes a simplistic yet effective route with its execution, featuring Champion DI in an open field as well as a Basketball court surrounded by his crew. The feel of the visual perfectly displays DI's aura as a smooth operator with a story to tell.

Watch the full visual below now!