Hennessy Partners with The Queen of the South and Cloud X to Celebrate South London's Music Movement

In a collaboration that fuses heritage with innovation, Hennessy, the iconic cognac brand with over 250 years of history, has teamed up with South East London's newest live music venue and cultural platform, The Queen of the South, and Cloud X to shine a spotlight on the individuals driving the creative music scene in South London.

Hennessy's dedication to music is globally recognized, having long been intertwined with music culture and revered by legends such as Nas and Stefflon Don. With a commitment to supporting emerging musical talent and community empowerment, Hennessy continues to champion local cultures worldwide. The collaboration with The Queen of the South and Cloud X is a testament to this ongoing commitment, providing a platform for South London's vibrant music community to thrive.

Amidst the backdrop of closures and threats to London's music venues, The Queen of the South emerges as a beacon of inclusivity, offering an intimate live music experience that celebrates local culture and community. Throughout April, the venue will host the "South London Renaissance" every Friday, featuring Hennessy cocktails alongside a lineup of rising artists and DJs.

The inaugural event on April 5th sets the tone with performances from some of London's most exciting underground talent. Leading the lineup is BAWO, one of the city's prominent underground MCs, followed by the soulful sounds of ETTA BOND, the charismatic rap stylings of FINN FOXELL, and the electrifying energy of South London Rap Collective, HOUSE OF PHARAOHS. Adding to the eclectic mix are the soulful melodies of British-Bengali singer-songwriter TARA LILLY.

With a lineup curated to showcase the diversity and talent of South London's music scene, the "South London Renaissance" is more than just a series of events; it's a celebration of community, culture, and creativity. Through their partnership with The Queen of the South and Cloud X, Hennessy reaffirms its commitment to supporting the arts and providing a platform for emerging voices to be heard. So, mark your calendars and join the celebration as South London takes center stage in the global music landscape.