Get To Know: TASHAN

Bearing the tropes of empowerment, independence, and hustling, New Wave Gets To Know, TASHAN; a multicultural beam hailing from Bern, Switzerland, shining her light across the world.

Team credits: Artist: @bombaymami Creative Direction: @wearesandr Stylist: @ladyhunterxo Photography and Studio: @hayastudios Set Designer: @lorellabianco_ Hair: @themanestyle Make-up: @tahiyamakeup

We hear and feel auras of body positivity, seduction, and femininity emanating from TASHAN's captivating choruses and slick rap flow. They are filled with other cultures, as seen by her work with individuals from Nigeria, the United States, India, London, and elsewhere. Tashan's catalog, which ranges from Sorry to Yoga, demonstrates her musical aptitude and dedication to her craft. She exposes her expressive and creative personality to future and current admirers whilst touching on topics such as heritage, creativity, dreams, and her career. We go into what makes her, such as her current favorite tunes, her inspirations, her motto, and her devotion to female empowerment in the industry.

Tashan is a hardworking artist who enjoys bringing talented and ambitious people to the stage. Dreaming big is not common in Switzerland, so doing what she does highlights her personality as a "sensitive but bossy girl." Tashan has been a music enthusiast since the age of eleven. She has been in the studio since she was 14 years old, and she quickly realized that music was her calling. "It became something I really enjoyed; being in the zone and doing my thing, you know." I had no idea that making music could be a vocation. There isn't much of a scene in Switzerland, and there's rarely anyone to look up to. Then, in 2012, I went to Los Angeles and told myself, OK, music is something I want to do." I returned to Switzerland after that decision, and TASHAN was born. "

What are your top three songs? - Ooo, I would start off with DETO BLACK’s ‘body count’, a dear friend of mine Sha Simone, who’s so fire: ‘LOCK OFF’, and anything Nathy Peluso. She’s someone that I love - her artistic vibe, anything she does visually and all that!

Tashan and her friend came up with the wordplay for BOMBAYMAMI after visiting London. As in Switzerland and South America, places where TASHAN is culturally influenced, Mami is a word that is frequently used. In Switzerland, you call your mother "mami," and in South America, you call someone "sexy."

Tashan, who is half Indian and half Swiss, does not shy away from incorporating multicultural influences into her music. It just comes naturally. TASHAN elaborates, saying, "When I go to London, I have such a close and relatable connection to my culture because of the dominant South Asian community." I didn't grow up with it in Switzerland, so meeting with members of the community allowed me to share and be connected to things that many of us have in common, such as being second or even third generation immigrants in the Western World. I'm rediscovering many facets of my ancestors. It's natural to incorporate culture and music into music videos and songs, as that’s who I am. It just feels right! "

A perfect environment is required when creating music. The studio allows Tashán to flourish. The place to be and learn is with the main producers, people who help her write music, her friends and mutuals. Furthermore, travelling to different parts of the world, such as Germany and London, provides a new perspective on producing music. It enables Tashán to begin again. Going to different countries also makes her feel more at ease because these experiences allow her to bring new flavours to a new scene while also allowing her to absorb the culture that surrounds her. Her upcoming song "Popping," which has some French lyrics and will be released on June 3rd this year, is an example of this outcome.

Her parents are her life inspirations since they have worked hard their entire lives and created everything from nothing. For example, they now have a business. When it comes to music, Missy Elliot's unapologetic looks and flows make TASHAN "fall in love with her," along with other female rappers and singers from the 1990s and 2000s, such as Alicia Keys. Sadhguru is a yoga teacher to whom TASHAN listens on a spiritual level. He is extremely encouraging to her because his energies bleed into her songs. "When it comes to being an artist, everything is tied to what you do in life, what you listen to, and so on."

Styling credits: Yellow skirt look: Top: Anciela Skirt: MADA'EN Earrings: Alighieri Bracelets: Models own

After asking her about a defining moment in her career, we get an insight into Tashan’s motto: "To listen to your gut and just do what you want to do." Embrace that natural feeling! That’s how life is: If it feels right, it feels right. You can’t always change the things you feel, so to conquer that, you need to adapt and live life to the fullest! " This comes from her experiencing a defining moment within her career, where the single "This Time" did really well in numbers. "It’s funny that it did so well because I never wanted to place it on my EP, BombayMami, Vol. 1. From this, I learnt that you can’t always expect things to always go the right way if you plan them. Taking a leap into something that I feel is right is more of a suitable route for me, I think." Making music in a different language is not something you would expect your usual artist to do, but because of what TASHAN does for the music, the art, and herself, she takes on the challenge that's given to her.

"There is no doubt that we constantly need collaboration with women since it is critical to keep together in the profession." It encourages one another to be strong, feminine, and self-assured. I got such fantastic and refreshing energy from the SHE camp! Those energies cannot be pushed; they flow naturally, and I was always at ease." TASHAN discusses the importance of having an all female entourage while attending SHE, an all female rap camp sponsored by Atlantic Records. Still on the topic of empowerment, TASHAN's newest single, Yoga empowers women to take charge of what they want, like, and need without feeling awkward. Women must be outspoken and unapologetic.

TASHAN is optimistic about the future despite already claiming success. Building her collaborative brand 'SHAVA,' she contributes to the tradition of her family's silk and Kashmir company; building something tiny in order for it to be great and meaningful. Using the interview as a reminder of what is still to come, TASHAN says, "having goals and being a person that supports people is something think you should cherish, accept, and enjoy." For example, because there is limited room in this industry, we must learn not to compete with other women. Even though it is a natural human instinct to be competitive. That border or perimeter of space needs to be broadened in order for a market for more female artists to emerge, which is something I'd want to see."

Check out more of TASHAN's music below!