FENTY x PUMA's Iconic Creeper Returns "Bigger and Badder".

Rihanna and Puma are back with the Creeper but it's bolder and bigger this time! A reimagined design of the OG shoe, The Creeper Phatty is here.

Named Shoe of the Year by Footwear News in 2016, The Creeper is back. By Rihanna’s design, the shoe is bigger and bolder than ever with a name to match. The Creeper Phatty take the classic to the extreme with striking colours, an oversized design, and a stacked gum sole.

As creative director of the FENTY x PUMA collaboration, Rihanna says ‘When designing the Creeper Phatty we wanted to reinvent the OG Creeper that was loved by so many. It’s a classic silhouette that has been missed, so its return had to be bigger.” The Creeper Phatty is wrapped in suede, with a padded and embossed form strip, engrained Fenty logo on the tongue, laces with gold aglets, and a stacked gum sole. The shoe drops in three iconic colourways: black and white, blue and green, and lavender and cherry red.

The initial FENTY x PUMA collaboration saw great success and cultural impact. The combination of Rihanna’s star power and eye for design alongside PUMA’s athletic heritage saw a collaboration that was culturally relevant and seamlessly blended sports and streetwear influences. With this impact it's understandable why the shoe has made a return.“The original Creeper changed the game for us,” said Maria Valdes the Chief Product Officer at PUMA. “We knew it was time to bring it back. This shoe has universal appeal and we’ve seen tremendous consumer excitement for the silhouette to return. We are excited to not only be able to build upon the existing silhouette with the Creeper Phatty but also expand our offering to the entire family.”

The FENTY x PUMA Creeper Phatty will be available worldwide on puma.com and global retailers including Foot Locker beginning 30 November 2023 at 10 am EST.

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