FENDI’s Peekaboo Soft Small: A Modern Icon in the Making

As FENDI approaches its 100th birthday it continues to push the boundaries of fashion, art, and music with the introduction of the Peekaboo Soft Small bag. As part of the iconic Peekaboo family, this new design takes center stage in a visually arresting video directed by Emir Eralp, featuring the mesmerizing track Little Man by Swedish electronic band Little Dragon. This collaboration is a celebration of artistry that sets the tone for FENDI’s journey into its 100th anniversary—a moment marked by innovation and the Maison's enduring commitment to creativity.

Shot against the timeless backdrop of Rome, Eralp’s film captures intimate, poetic vignettes of three young women navigating the city with their Peekaboo Soft Small bags. Their movements feel effortless, embodying the elegance and freedom the bag is designed to evoke. Whether slung over the shoulder, worn crossbody, or carried by hand, the bag adapts seamlessly, balancing practicality with sophistication.

The video’s rhythm is elevated by the haunting vocals of Little Dragon’s Yukimi Nagano and a synth-pop soundscape that breathes contemporary life into the storytelling. The result is a narrative that feels genuine, joyous, and completely unposed—an aesthetic that resonates with FENDI’s DNA of constant reinvention and exploration.

“The Peekaboo Soft Small bag has perfect proportions,” says Silvia Venturini Fendi, the Maison's Artistic Director of Accessories and Menswear. “It’s like a Baguette bag—you can fit everything you need. They stretch, move, expand, and contract depending on what’s inside. That’s the secret: soft small bags are never really small; they’re fake small.”

Debuted on the Women’s Spring/Summer 2025 runway, the Peekaboo Soft Small blends FENDI’s hallmark craftsmanship with fresh versatility. Its lightweight construction, luxurious calf leather, and soft, unstructured form mirror the charm of its larger counterparts while bringing a fresh sense of accessibility.

The Peekaboo Soft Small is a statement on the brands identity. As Venturini Fendi puts it, “I like the idea that this bag shows off its interior even more. The leather is soft—it’s like it’s smiling when you open it. This bag smiles. It’s more accessible, more revealing of what’s inside, like an identity card for the person wearing it.”

This blend of intimacy and individuality aligns with FENDI’s vision: to create designs that not only elevate fashion but also reflect the lives and personalities of those who wear them.

As FENDI approaches its centenary, the Peekaboo Soft Small represents the Maison’s ethos of timelessness and innovation. It’s a bag that speaks to the past while embracing the future, a harmonious blend of craft, creativity, and the joy of self-expression. FENDI continues to set the stage for what luxury in the modern age looks—and feels—like.