Upstream : Where Fashion Meets Tech

Upstream, the pioneering app transforming the fashion industry, first launched in 2021 and is now exclusively available on the Apple App Store. This innovative platform offers a unique approach to shopping for premium fashion by combining sustainability with flexibility. With its commitment to reducing fashion waste and enhancing the shopping experience, Upstream is setting a new standard for the modern consumer.

The app's membership model provides users with the freedom to keep items for as long as they like. When members are ready for a wardrobe refresh, they can either swap out their items or purchase them outright. This approach ensures that every piece in a member's wardrobe is something they truly love, while also supporting a more sustainable and cost-effective way to shop.

Upstream offers several key features designed to enhance the fashion shopping experience. Members enjoy exclusive access to weekly releases, allowing them to be the first to explore new collections. The app promotes eco-friendly shopping by offering brand new, nearly new, and vintage items, all at trusted prices. Additionally, users can discover emerging music and brands, adding a cultural dimension to their fashion journey. The app also provides free next-day delivery and a rewards system, further enhancing the value of the membership.

Since its inception, Upstream has been regularly updated to improve user experience. The app has received high praise for its intuitive and user-friendly interface, which makes browsing, selecting, and managing fashion choices a breeze. With its continuous upgrades and positive reviews, the application is well-positioned to lead the way in sustainable and flexible fashion shopping.