FARFETCH Presents Exclusive Modest Wear Campaign for Ramadan

New Wave
Jan 30
2 min read

As Ramadan approaches, FARFETCH, the global marketplace for luxury fashion, introduces its latest Modest Wear Campaign, celebrating contemporary modest fashion through fresh neutrals and striking new prints. This year’s campaign presents an exclusive modesty edit, showcasing curated looks from a blend of regional and international designers, all captured through the perspective of some of the Middle East’s most prominent fashion voices.

At the heart of this campaign are Natasha Aris and Mohammed Alahbabi, two influential figures in the region’s fashion landscape. With their distinct style and deep connection to the culture of modern modesty, Natasha and Mohammed serve as the central stars of the campaign, embodying the timeless elegance and significance of the collections.

Beyond the fashion, FARFETCH extends the campaign’s message with exclusive content centered around family, togetherness, and spirituality—values deeply rooted in the essence of Ramadan. Alongside Natasha and Mohammed, six other talented creators come together to highlight the communal and reflective nature of the season, reinforcing the importance of shared experiences and traditions.

The curated collections aim to bring a fresh perspective to Ramadan dressing, balancing comfort, elegance, and functionality. Whether it's tailored suits, flowing kaftans, modest evening dresses, or luxurious loungewear, the selection offers something for every occasion, allowing customers to express their creativity while honoring modesty.

Featured Designers & Brands: The campaign features exclusive capsule collections from a lineup of esteemed designers, including Brunello Cucinelli, Burberry, Dina Melwani, Jean-Louis Sabaji, La DoubleJ, Oscar de la Renta, Shatha Essa, Tuleen, and more. Each piece reflects a dedication to refined craftsmanship, intricate detailing, and an appreciation for cultural heritage, making it perfect for the Ramadan season.

Through this initiative, FARFETCH continues to reaffirm its commitment to offering a global platform for diverse fashion expressions, blending contemporary trends with tradition.

The exclusive capsule collections is available now and till March.

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