Ethical Brand Jakke In Collaboration To Unite The Art World In Daring Fashion

This season we see Nina Hopkins, Creative Director of Jakke explore the connection between the fashion industry and the art scene has to offer. Both sectors are unique in their own way as they cross paths representing creativity, expression and individuality exhibited in a range of Jakke creations.

From the start, exploring the relationship between Art and Fashion has always been a passion of Hopkins. At an early age, she gained her inspiration by observing her parent's talents. Her mother loved to sew and her father's fondness for art. This led her to explore that relationship further between the two creative passions and examine the connection between the two for what it is.

Viewing her interpretation of uniting the Art World and the Fashion Industry in a collaborative collection, she works closely with three budding artists – Kit Agar, Astrid Wilson and Simone Brewster ready to amplify their voices through their creative talents.

We pay homage to these three artists who have a story to tell in this collection working with the Vegan London label Jakke. The collection features a range of limited-edition Rita Faux Fur jackets with three diverse types of prints portraying each artist signature identity and creative flair.

For this collaborative collection, Hopkins wanted to bring something new and refreshing to our wardrobe staples that are zestful and demonstrate an oozing sense of style by embracing the importance of sustainability.

Introducing a flair for playful, bright floral designs in her work, Swedish artist and illustrator Astrid Wilson paints a fun picture, manifesting a soothing aura of nature and a source of childlike delight in this collection. From experience, Wilson has gained the attention of retailers such as Levi’s, Uniqlo and many more. This time around, the artist exhibits her prints on Jakke’s statement jackets portrayed in an array of vivid yellow, rose, sky blue shades revealed in a relaxed fashion and a chance for the customer to add a sense of glee to their wardrobe collection.

On the other hand, English artist and illustrator Kit Agar shows us the connection between mind and body, illustrating feminine, delicate loose lines that complement the female form in an effortlessly and unique way. Previous work of Agar's striking illustrations has been a part of stationery, homeware and even collaborations with retail brands such as Anthropologie and MADE. We now witness the beauty of her work on Jakke's faux fur jackets in a mixture of colours in beige, black and white colours, adding an abstract contemporary appeal to the creations.

Furthermore, Simone Brewster's work explodes in the Art world as an English artist, architectural designer and sculptor. An artist with a passion for many talents and innovative design in her line of work. Her architectural background defines the notion of reconstruction and beauty in the human form. Using minimalistic design, she dissects this modern style which she has adopted as her creative signature identity.

On Jakke’s creations, Brewster’s black designs sweep across the jackets, emphasizing the shape of the human form, not to mention the product itself surrounded in a blush background with a burst stand out approach to the jackets. Both arty and wearable all at the same time, these jackets exhibit the artist's character of work as a testament to the importance of sustainability within the brand, but more importantly, allowing the consumer to pay homage to the Brewster as a skilful design creator with a pocket full of talents to share.

Celebrating the significance of ethical fashion is Jakke’s core value to achieve. Each statement piece stands for protection against animal cruelty "Free from Fur" which is why the team try to encourage their customers to support the conscious goal that Hopkins has established. We see the perfect combination of art and fashion in these statement pieces, a range highlighting the conscious effort to protect the environment and the distinctive flair of Jakke’s creations that stand out a mile.

Words by Charlene Foreman