END. Unveils E. by END. A Curated Collection of Co-Branded Essentials

British-born international retailer END. has announced the launch of E. by END., a seasonal collection meticulously co-curated with a dynamic rotation of the retailer’s category-defining brand partners. This new venture is born from the growing consumer demand for END.'s own label products and the success of its thriving collaboration program with world-leading brands.

E. by END. presents a carefully curated selection of high-quality, co-branded essentials available year-round, allowing consumers to build their wardrobes with bespoke END. products at the core. The collection brings together industry-leading brands renowned for their best-in-class products to create a seasonal capsule collection of exceptional everyday clothing, accessories, and lifestyle essentials. Each piece is designed in-house, reflecting the style and taste preferences of END. consumers, with a focus on longevity, wearability, and quality.

The collection launches with a range of timeless everyday essentials, reimagined through the END. lens and unified by the all-new cursive E. by END. logo, which adds a unique identity to the collection. To kick off the new co-curated line, END. has partnered with American sportswear stalwart Champion to develop a range of hoodies, sweatshirts, t-shirts, and sweatpants, all detailed with the distinctive cursive "E" branding.

Additionally, END. has collaborated with world-leading denim brand Levi’s to produce signature pieces such as the END. Type II Trucker Jacket and 568 Stay Loose jeans. The collection also includes a range of city caps and beanies developed with sportswear giant New Era, featuring exclusive colorways and bespoke embroidery detailing unique to the hometowns of END.'s stores in Newcastle upon Tyne, Glasgow, London, Manchester, and Milan.

To further diversify the offering, lifestyle items have been produced by Nalgene and Sneakers ER, delivering a wide range of products at varying price points to cater to all customers. This thoughtful approach meets the demand of both local and traveling shoppers, fulfilling the community's appetite for exclusivity.

E. by END. is not just a collection; it is a statement of quality and style, bringing together the best in the industry to create pieces that are both contemporary and timeless. END. continues to set the standard in retail by offering meticulously designed products that resonate with their discerning customers. The introduction of E. by END. marks a significant milestone in the retailer’s journey, promising to elevate everyday essentials with a touch of bespoke luxury.