Embrace the Rhythm of Summer with Daily Paper

As the promise of sun (briefly) dances upon the horizon, Daily Paper unveils its mid-season Resort line, a harmonious fusion of streetwear and summer spirit. With the essence of celebration woven into every stitch, this collection beckons you to embrace the vibrant pulse of the season.

Originating in 2008 as a personal blog, Daily Paper was the brainchild of three young friends in Amsterdam: Abderrahmane Trabsini, Jefferson Osei, and Hussein Suleiman. Initially focused on fashion, music, and African influences, the blog gained traction, prompting the trio to introduce a line of five branded T-shirts.

Since then, Daily Paper has evolved into a streetwear powerhouse with a devoted following. Their collections blend contemporary streetwear with traditional African prints and patterns, reflecting their cultural heritage.

Their authentic connection to African culture along with their consistently community driven approach to business has set them apart and led to collaborations with notable brands like Off-White and Puma, solidifying their position in the fashion world.

In the spirit of Daily Paper’s quintessentially joyful take on streetwear the collection opens with a dreamscape of crochet wonders. Soft cotton, dipped in hues of the rainbow, cascades into playful designs that promise to be the highlight of any festival ensemble. The Adaeze crochet cardigan and pants, with their gradient colours and relaxed silhouette, epitomize summer ease and elegance.

The Zella series provides a distinctly “Daily Paper” take on denim, featuring custom-lasered fabric emblazoned with the brands iconic monogram. These pieces, also adorned with a gradient of colours (a theme of the entire collection), infuse a summery charm into classic denim attire. Whether it's a casual outing or a dressed-up affair, Zella denim styles offer both versatility and flair.

Daily Paper seek to embrace the positive energy that the dawn of summer brings to so many of us, inviting you to feel the rhythm of the season. This theme is abundantly clear in the Yaro anorak and shorts, adorned with a hazy all-over print. These pieces exude an aura of dynamic energy. Available in navy blue or a mesmerizing multi-coloured print, the sets are a testament to the joy of movement and perfect for the often less than summery British weather.

The collection is highlighted by the return of the Daily Paper x New Era 59FIFTY collaboration in new hues, mirroring the vibrancy of the Resort collection. Pine green and snow grey caps, embroidered with the Daily Paper shield logo, offer a timeless addition to any summer ensemble. A continuation of a classic partnership, these caps are a nod to the enduring allure of iconic New Era headwear.

Daily Paper's SS24 Resort Collection is more than just fashion; it's a celebration of culture, creativity, and community. With each stitch, it weaves a tapestry of joy and inspiration, inviting individuals from all walks of life to join the party. So, embrace the rhythm of summer with Daily Paper, and let your spirit soar.