Earl of East x Certified Letter Boy: A Unique Fusion of Scent and Ink

London-based lifestyle and beauty brand Earl of East has partnered with renowned tattoo artist Pablo Gutierrez, better known as Certified Letter Boy (CLB), to create an exclusive incense range. The collaboration draws inspiration from CLB’s creative process and launched just in time for Christmas on 13th December 2024.

Pablo Gutierrez’s journey to tattooing fame is as captivating as his intricate, fine-line designs. Originally honing his craft in the slums of Peru, CLB’s early work included tattooing members of a cartel—a testament to his ability to adapt and thrive under extraordinary circumstances. Now based in London, his artistry has graced the skin of high-profile clients like David and Romeo Beckham, Central Cee, and fashion icon Rick Owens. For Gutierrez, burning incense has always been an integral part of his tattooing ritual, setting the tone for focus and creativity. However, he struggled for years to find the perfect incense to complement his studio environment. Enter Earl of East, known for their mastery of storytelling through scent. Together, they embarked on a deeply collaborative process, combining their expertise to craft a product that is as unique as it is meaningful.

The result is a meticulously designed incense range featuring notes of bergamot, patchouli, tonka bean, and violet. This balanced blend creates a calming yet focused atmosphere, enhancing creative energy. The attention to detail extends to the choice of materials and burn quality, ensuring an experience that reflects CLB’s meticulous approach to tattooing.

Gutierrez explains:

“The soft tendrils of smoke, the shift in atmosphere, it's all part of setting the tone for creativity. It’s more than a backdrop; it’s an essential element of my studio. For me, it’s a way to share a piece of my process with others, offering them a glimpse into the atmosphere where creativity thrives.”

This collaboration is a meeting of two distinct yet complementary worlds. Earl of East brings their expertise in crafting immersive sensory experiences, while CLB’s artistry provides inspiration and authenticity. Together, they’ve created an incense that embodies the Certified Letter Boy experience, allowing customers to bring the energy of a world-class tattoo studio into their own spaces.

The Earl of East x Certified Letter Boy incense will be available from 13th December 2024 for £24.99 at www.certifiedletterboy.com.