Danny Sanchez Unveils His Impassioned Debut Album, 'It Is What It Is Till It Isn't'

With his compelling blend of soulful vocals and sharp verses, Danny Sanchez has delivered his most impressive work to date. His debut album, It Is What It Is Till It Isn’t, is a succinct, ten-track offering, undiluted by features. With so much of the South-Londoner’s personal story in the project, it’s clear he was on a mission to create a career-defining body of work. In taking over two years to craft this project, he has allowed his truth to fill each song.

Danny Sanchez came up during what could be considered as a golden-age for UK underground hip-hop. Early collaborations with contemporaries such as Ashbeck and Bawo helped spread Danny’s name as an artist with huge potential. With the release of It Is What It Is Till It Isn’t, it feels as though he has shaped a project that is the culmination of years of hard work.

It Is What It Is Till It Isn’t seamlessly travels between different genres and styles. With production duties primarily taken up by long-time collaborator Kxmel, the pair shine across alternative R&B, underground rap and UK garage. On tracks like ‘Bad Habits’, and ‘Blessings’, Sanchez provides slick lyricism and wordplay, allowing his rap flows to take centre stage.

With the previously released single ‘Live It Up’, it’s the young artist’s vocal range that shines through. Newly released ‘Come Home’ is another example, being possibly the most emotionally raw offering on the album. “Your mum’s waiting for you to come home” is a lyric that remains in the mind long after listening.

Danny Sanchez’s Spanish-Paraguayan roots shine through on tracks like ‘Blessings’, offering an addition to Danny’s sound that makes him stand out from his peers. His switch between English and Spanish is both sonically pleasing, and bound to resonate with his Spanish speaking listeners. 

In relation to that, perhaps the most poignant lyric on the album is in ‘Sometimes’, where Sanchez expresses, “London streets raised me, Latina mother made me”. If describing the core of this project I believe you would find it here. This album embodies Danny Sanchez’s identity, and this lyric surmises that beautifully.