Chief Keef X Ed Hardy X UNKNOWN Collaborate On New Collection

The collaboration everyone is talking about.

Picture via X, Cheif Keef, Ed Hardy and Unknown collection

Ed Hardy, an American streetwear brand, has been around for ages. Don Ed Hardy is known for his unique designs and has been in and out of trends for years. The brand was booming in the 2000s. The brand has kept the same sorts of designs for years, and it is still popular. It recently got back into style, and Urban Outfitters collaborated with them to bring their old designs back to a new generation. Ed Hardy also collaborated with a relatively new UK brand called UNKNWON before, most likely due to their shared love of rhinestones. 

Picture via PauseMag, 2021 UNKNOWN X Ed Hardy collection

UNKNOWN London was created by two college mates in 2015, but it wasn't until 2020/2021 that the brand took off. Everyone in London wanted their hands on their famous rhinestone tracksuit. That soon turned into the whole world wanting a piece from UNKNOWN. 

Picture via X, Cheif Keef, Ed Hardy and Unknown collection

Many people are looking forward to seeing the whole collection after a glimpse of the pieces started to arise on social media after the launch party on Friday in Paris. This collaboration is strong as it incorporates three big names. Chief Keef alone has a following of 9.2 million followers on Instagram. So this collection better not disappoint. 

Picture via X, Cheif Keef, Ed Hardy and Unknown collection