ALTER: A Revolutionary Fusion of Jewelry and Technology by STUDIO HALIA and HUGO KREIT

In a groundbreaking collaboration, STUDIO HALIA and HUGO KREIT have unveiled ALTER, a three-piece collection that masterfully merges the worlds of jewelry and cutting-edge technology. The collection takes inspiration from the early days of portable tech, combining HUGO KREIT’s signature organic forms with metallic textures and retro-futuristic hues. The result is a stunning convergence of fashion, innovation, and beauty that transforms the way we interact with personal adornments.

The collaboration is a reflection of the evolving intersection between physical and digital realms. As the co-creators of ALTER, HUGO KREIT and STUDIO HALIA’s Nordine Makhloufi sought to build a bridge between traditional jewelry craftsmanship and forward-thinking tech. ALTER introduces an NFC chip embedded in each piece, connecting the wearer to an exclusive beauty experience accessible through the STUDIO HALIA app. This innovative inclusion brings a new layer of interaction, allowing ALTER wearers to engage in an immersive Augmented Reality (AR) experience, curated in partnership with beauty artist ANA TAKAHASHI.

“The beauty of teaming up with STUDIO HALIA was in exploring how digital technology could play an integral role in our designs. Through this collaboration, we’ve created a system where technology intersects with the body, offering wearers the chance to discover their intangible alter egos,” said Hugo Kreit and Nordine Makhloufi, the co-creators behind the collection.

Through the STUDIO HALIA app, wearers can unlock a new level of self-expression, continuously crafting and playing with their digital personas. The partnership with ANA TAKAHASHI takes this concept further, offering an artistic lens that allows the wearer to shape their beauty identity in a virtual space. This AR experience transforms the act of wearing jewelry into a fluid, dynamic process that goes beyond physical appearance, embracing digital and sensory exploration.

The collection itself reflects Kreit’s distinct design language. His mastery of organic forms—curved, flowing shapes that speak to the fluidity of nature—blends seamlessly with the metallic finishes and electric tones of the jewelry. The retro-futuristic color palette echoes nostalgia for the tech of the past while embracing the promise of the future, creating a timeless yet forward-thinking statement.

ALTER represents a new era in which beauty and technology coalesce to enhance the personal experience. It speaks to a future where the boundaries of self-expression are limitless, and where fashion, beauty, and technology are inextricably linked. For those seeking to embody a unique alter ego, this collaboration offers the perfect intersection of art, innovation, and identity—an experience that lives both in the physical world and the digital space.