Adidas Originals and Wales Bonner honour Hip Hop in FW24 collection

Mark your calendars fashion enthusiasts because Adidas Originals and Wales Bonner are ready to refresh the streetwear scene with their highly anticipated FW24 collection.

Paying homage to the foundations of Hip-Hop culture, the renowned sportswear brand and innovative designer known for interweaving European heritage with an Afro Atlantic spirit have launched a flurry of vibrant pieces for the season. 

The collection is a celebration of the music genre, brought to life through floral vests, shorts, and tops, as well as signature collaborative styles like tracksuits, hoodies, and outerwear. 

The iconic duo are best known for their imaginative reworking of the classic Adidas trainers, and the footwear lineup has exceeded expectations. Headlined is a unique repeat of three archival icons: the adidas Originals Superstar, the Samba Millennium and adidas Sambas. 

Crocodile-print remains front and centre of its design, arriving in a vast selection of colourways to compliment any Autumnal fit. The Sambas come in a burnt orange and deep collegiate navy, whilst the Millennium’s take on a split design, shining brightly in a bold yellow and silver chrome. Meanwhile, the nostalgic Superstars appear in pearl against Three Stripes shaded a bold obsidian.

Photographed by Rennell Medrano, the campaign is set against the infamous backdrop of New York’s Harlem neighbourhood. Narrated through a cast of unique characters, including professional skaters, Carlisle Aikens and Kader Sylla, the imagery invites viewers to explore the intimate intersection between fashion, sport and urban culture.

The FW24 collection will be launched on Thursday 24th of October and is available globally at adidas.com.