Adidas Originals and JD Sports Bring The ‘Campus Stores’ Pop-Up To London

Adidas Originals, in collaboration with JD Sports, is set to launch an exciting new pop-up experience in London: the ‘Campus Stores.’ This innovative retail concept pays homage to London’s vibrant culture while celebrating the legendary Campus 00s silhouette and its influential ties to skateboarding, basketball, and music.

The Campus 00s silhouette, a staple in streetwear and sports culture, has long been revered for its timeless design and versatility. It has made significant waves in the skateboarding community, served as a reliable companion on the basketball court, and been a stylish choice for music aficionados. The ‘Campus Stores’ pop-up will immerse visitors in this rich history, offering a unique chance to experience and appreciate the legacy of the Campus 00s.

The ‘Campus Stores’ will provide a multifaceted shopping experience that goes beyond just purchasing a new pair of sneakers. Visitors will have the opportunity to pick up a fresh pair of Campus 00s and even enter the Campus Lotto for a chance to win exclusive Originals apparel.

One of the standout features of the pop-up is the customization station, where sneaker enthusiasts can add a personal touch to their new kicks. This interactive element ensures that each visitor leaves with a pair of Campus 00s that is uniquely their own.

In a playful nod to London’s iconic corner shops, the ‘Campus Stores’ will offer classic items reimagined with the distinctive adidas Originals trefoil logo. Shoppers can look forward to quirky delights such as Campus Crunch cereal, adidas Originals chocolate bars, and pick-and-mix lace stations. These creative touches blend everyday convenience with the brand’s signature style, making for a memorable and engaging retail experience.

The pop-up’s design and offerings are deeply inspired by London’s dynamic cultural scene. From the eclectic mix of music and art to the city’s rich sporting history, the ‘Campus Stores’ aim to encapsulate the essence of London life. By doing so, adidas Originals and JD Sports not only pay tribute to the city but also create a space where visitors can celebrate and engage with the cultural elements that make London unique.

To secure a spot and experience Campus Stores, fans can head to the adidas CONFIRMED app and enter the ticket draw.