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LATEST ARTICLES


The Human Touch: Raphaele Sohier on what AI can’t capture
Fashion, at its core, is a group project. Strip away the gloss of runways and retail, and what you’re left with is a living, breathing...
Henry Tuppen
6 days ago


A Conversation With Designer Wisnel Milien Following His First Couture Show
Let's begin by discussing the space for the show. This collaboration with Junior Fritz Jacquet—could you elaborate on how the set design...
Zoran Kriek
Apr 7


The Biggest Jewellery Trends of 2025: What’s In for Spring & Summer?
2025 has already taken an exciting turn when it comes to jewellery trends, from unconventional materials to reimagined classics, this year's
New Wave
Apr 4


Endless Joy SS25: Mythology, Mortality, and the Art of Living
Few brands embrace the beauty of mythology as fervently as Endless Joy. Founded by artists Stevie and Alexandra Anderson, the label has...
Henry Tuppen
Apr 1


Jacquemus: How a Minimalist French Brand Built a Global Empire Through Emotion, Intimacy, and Imagination
In an age of algorithm-driven ads and overproduced brand campaigns, Jacquemus has carved out a space that feels deeply human. The brand’s ma
Yasemin Warters
Apr 1

10 Jewelry Designers Redefining the Rules
Forget trends that disappear after a season. There is a revolution in jewelry underway, driven by personality, history, and a point of view.
New Wave
Mar 31


Not Just Footballers: The Evolution Of Sports Icons
Football and fashion have officially collided. Todays athletes are global style icons shaping trends, fronting campaigns, and influencing mi
Yasemin Warters
Mar 31


The Protest Shoe
"Why the Air Max Is More Than a Sneaker for a Generation on the Margins" June 2023 Paris Riots. Photography: Anaïs Lukaku In France,...
Anaïs Lukaku
Mar 27
FEATURED ARTICLES


Jacquemus: How a Minimalist French Brand Built a Global Empire Through Emotion, Intimacy, and Imagination
In an age of algorithm-driven ads and overproduced brand campaigns, Jacquemus has carved out a space that feels deeply human. The brand’s ma


The Protest Shoe
"Why the Air Max Is More Than a Sneaker for a Generation on the Margins" June 2023 Paris Riots. Photography: Anaïs Lukaku In France,...

Getting the Bag. Quite Literally.
Handbags aren’t just back. They’re better than ever. A closer look at why fashion’s sharpest minds are betting on bags from Bottega to FENDI

The Best London Fashion Week Shows Weren’t Even Happening at LFW
The designer’s absence lands like a missing note, throwing the rhythm of the week off balance; if even London’s enfant terrible is skipping


Redefining Femininity: Athletes Are Changing the Fashion Game
For decades, female athletes have been caught in the middle of a false dichotomy, expected to choose between strength and elegance, power an
MOST POPULAR ARTICLES


Not Just Footballers: The Evolution Of Sports Icons
Football and fashion have officially collided. Todays athletes are global style icons shaping trends, fronting campaigns, and influencing mi
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Creative Director Luke Li Discusses His Role At Puma, Working with Virgil Abloh, Skepta, and His Career’s Beginnings.
Luke Li, also known as lukeiscrazyman, is a passionate force with over 15 years of experience working as a Creative Director/Lead, and a...
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Central Cee, Syna World x Nike Air Max 95 - Exclusive to JD Sports
JD Sports is dropping an exclusive collection that is dropping on 24th October. The rap sensation Central Cee has teamed up with Nike to...
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The Secret Geniuses Behind Yeezy: Meet Kanye West's Handpicked Talents, Many of Whom You Didn't Know
This article doesn't seek to diminish any personal success of the mentioned artists, rather it seeks to highlight the successful job said ar
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CURRENT TRENDING ARTICLES


A Conversation With Designer Wisnel Milien Following His First Couture Show
Let's begin by discussing the space for the show. This collaboration with Junior Fritz Jacquet—could you elaborate on how the set design...


The Biggest Jewellery Trends of 2025: What’s In for Spring & Summer?
2025 has already taken an exciting turn when it comes to jewellery trends, from unconventional materials to reimagined classics, this year's


Not Just Footballers: The Evolution Of Sports Icons
Football and fashion have officially collided. Todays athletes are global style icons shaping trends, fronting campaigns, and influencing mi


New Wave Community Member Anthony Namba Captures the Spirit of The Saucony Trainer 80
In an excellent fusion of heritage and creativity, New Wave Community member and Creative Director Anthony Namba
STYLE EVOLUTION OF SERIES


The Style Evolution of Tupac Shakur
Few figures in hip-hop history have left an impact as profound as Tupac Amaru Shakur. Beyond his poetic lyricism and political fervor


Style Illustration Of Raye by Mischa Dungo
New wave in collaboration with Ravensbourne University worked on an exciting student program program that brings together the creative...


Style illustration Of Playboi Carti by Shannon Bowles
New wave in collaboration with Ravensbourne University worked on an exciting student program program that brings together the creative...


The Style Evolution of Tyler, the Creator
The story behind Tyler, the Creator's style evolution. Like many other artists, Tyler incorporates his artistic vision and style, not...
FASHION WEEK REVIEWS


A Conversation With Designer Wisnel Milien Following His First Couture Show
Let's begin by discussing the space for the show. This collaboration with Junior Fritz Jacquet—could you elaborate on how the set design...


MFW A/W25 - MM6 Maison Margiela
MM6 Maison Margiela had a fantastic menswear collection in January, complete with references and odes to previous collections by the iconic


The Fendi Century
In 1925, Adele and Edoardo Fendi launched a boutique. Little did they know that this was going to be a pillar of Italian luxury for a hundre


LFW AW25: Richard Quinn
In the heart of London, as snowflakes gently descended upon a meticulously crafted Georgian streetscape, Richard Quinn unveiled his...


LFW AW25: Tolu Coker
Stepping into the BFC LFW NEWGEN space at 180 Strand always proves to be somewhat of a mystery until passing through the heavily curtained

LFW AW25: BURBERRY
Burberry showed their Autumn/ Winter collection at London Fashion Week today, with a powerful reimagining of British heritage. Under the...


LFW AW25: YAKU
Image: Jordan Core (@jordancore4) The main thing that stood out to me, as I entered 180 Strand today, was the unbelievable amount of...


LFW AW25: KENT&CURWEN
Image: Dante Richardson (@dantemoriah) KENT&CURWEN’s AW25 showcase was something truly magical. Before the models even graced the runway...
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