Paris Saint-Germain to Launch Eiffel Tower-Inspired Away Kit and Custom Nike Air Force 1s in London

Paris Saint-Germain (PSG) is set to launch their highly anticipated new Eiffel Tower-inspired Away Kit at their Oxford Street London flagship store today (July 3rd). It marks a significant milestone in PSG's dedication to the streets and the culture of the city that has played a crucial role in shaping the club's identity.

In a groundbreaking collaboration with the London Sneaker School, PSG will also introduce their first-ever customized Nike Air Force 1 sneakers. These sneakers, directly inspired by the design of the new Away Kit, represent a historic first for the club, blending PSG’s iconic style with the innovative craftsmanship of the London Sneaker School.

The event will be graced by the presence of BWT Alpine F1 driver and lifelong PSG fan, Pierre Gasly. Gasly, who will be competing in the prestigious Silverstone Grand Prix just days after the event, will be signing mini versions of his special edition PSG X F1 helmet. This helmet is a unique piece that Gasly will wear during the Grand Prix, symbolizing the unprecedented collaboration between the worlds of football and Formula 1.

Fans attending the event will have the exclusive opportunity to meet Pierre Gasly and receive miniature versions of the limited helmet, pre-signed by the F1 driver himself. This signing session will offer fans a rare chance to connect with one of the most famous sportsmen in the world, who shares their unwavering passion for Paris Saint-Germain

Adding to the excitement, PSG will be selling 100 pairs of limited-edition Air Force 1 PSG sneakers. These exclusive shoes, designed in collaboration with the London Sneaker School, offer fans a unique chance to own a one-of-a-kind piece commemorating the fusion of PSG's iconic style and London Sneaker School's innovative design. The limited availability of these sneakers underscores their uniqueness and desirability, making them a must-have for collectors and fans alike.