A BATHING APE® Presents AW24 Collection Following Landmark Shanghai Runway Show

Following its groundbreaking runway show during Shanghai Fashion Week in June, the iconic streetwear brand A BATHING APE® has officially unveiled its Autumn/Winter 2024 (AW24) collection. The runway show in Shanghai was a showcase of BAPE®’s sub-brands, including AAPE, BAPE BLACK®, BAPY®, APEE, and MR. BATHING APE®. Each sub-brand brought its unique flair to the stage, highlighting the diverse yet cohesive nature of BAPE®’s design philosophy. The event was a harmonious blend of contemporary streetwear and magnificent Eastern aesthetics, cementing BAPE®’s place as a global fashion innovator.

The AW24 collection spotlights two primary themes: “Subculture Aesthetic” and “Campus Life.” These themes encapsulate the brand's trend-setting spirit and deep-rooted influence in streetwear culture. Notably, this collection also celebrates 20 years of the iconic Shark Full Zip Hoodie, a testament to BAPE®'s enduring impact on global fashion.

This theme draws inspiration from various underground and alternative cultures, presenting bold and edgy designs that push the boundaries of conventional streetwear. The pieces reflect BAPE®’s signature style while incorporating new elements that resonate with contemporary subcultures. This fusion creates a unique and dynamic aesthetic that speaks to both long-time fans and new audiences who appreciate the blend of tradition and modernity.

Evoking the spirit of youthful exuberance and collegiate charm, this theme offers a nostalgic yet fresh take on campus-inspired fashion. The collection features varsity jackets, preppy sweaters, and other collegiate staples, reimagined with BAPE®’s distinctive twist. These pieces not only capture the essence of campus life but also elevate it with the brand’s unique design language, making them both familiar and innovative.